Social media marketing remains an effective and powerful way to do marketing in the digital age we live in. Any business or brand that wants to be successful in this ever-evolving cyber world needs to use social media marketing tools. These tools make it easier to accomplish interesting and productive advertising.
Social media users spend on average three hours a day on their favourite networks and messaging apps. This opens the door to many marketing opportunities that marketing tools will allow you to tap into. With good social media management and great social media marketing tools, you can take your marketing strategies to new heights.
In this article, we will be looking at the best social media marketing tools of 2023, and what makes them so advantageous.
1. SocialPlanner
SocialPlanner is an extensive social media marketing tool that makes social media marketing much simpler. With no installation required, automated publishing, and post scheduling, SocialPlanner is a very useful tool.
It also comes with an easy-to-use drag-and-drop calendar that allows you to plan and schedule posts to make sure they’re published on time. You can also recycle your best-performing posts to improve your ratings.
The practical and useful content finder feature allows you to discover new and trending content to add to your content strategy. Easy-to-follow engagement stats will show you how well your content is performing and how successful your marketing campaigns are.
You can easily plan posts for Facebook, Instagram, Twitter, and all other important platforms.
Get started with SocialPlanner for just $19 per month. Make use of the 7-day free trial to find out if this is the social media marketing tool for you.
2. Buffer
Buffer is one of the most popular social media marketing tools and it lets you schedule any kind of post on any platform. It’s possible to choose whenever your posts are automated – every day or weekdays, for example.
Its follow-up tool also makes it easy to monitor the value of previous posts. Quite conveniently, Buffer has a Chrome extension for easy and simple planning. You can share articles and content on-the-go, making it easy for team members to collaborate.
Other features you can expect from this insightful tool is impressive analytics. This data can help determine the success of your marketing strategy. Buffer offers a free trial for anyone who wants to try it out. Afterwards, they can remain on a free plan or upgrade to something more comprehensive.
3. Hootsuite
With Hootsuite, you can handle many different social media accounts with ease. They’re all accessible from one dashboard and make collaboration between team members less complicated.
You can plan content and schedule necessary updates all in one place. The Hootsuite Podium offers free social media courses that enhance your skills. It also allows you to integrate other platforms such as Tumblr and Reddit.
Among other features, Hootsuite also has in-depth analytic breakdowns of the performance of major social media platforms such as Twitter, Facebook, YouTube, Instagram, and Google+.
4. Buzzsumo
If you’re a social media marketer, you would love this tool that allows for comprehensive research. It is one of the most popular research tools of 2023 and can help you find the right content for your social media strategy.
Buzzsumo finds influencers who are related to the content you share so you can reach out to them. It also gives alerts based on keywords and trending topics that your audience would be interested in.
Also, this multi-layered social media marketing tool provides you with other useful features such as analytics after tracking your competitors and their content.
5. MeetEdgar
MeetEdgar is one social media scheduling tool you’ll want to at least check out. It allows you to reuse old posts and organize posts by category for easy scheduling.
The rescheduling happens automatically so you don’t have to worry about not having content should you be unable to share something new and fresh.
With this tool, you can work on all your major social channels such as Twitter, Facebook, and LinkedIn with a web plugin. You can also schedule and re-share content while monitoring traffic data.
6. AdEspresso
This is more than just a media marketing tool – it offers many great features to take marketing strategies to new heights. It offers real-time analysis of Google Ads, Facebook, and Instagram so you always know what’s going on.
AdEspresso is seen as the master of A/B testing. With many marketing features and easy management of and related data, it’s easy to see why. You can easily test various images, content, and headlines to find what works best for your brand.
The dashboard is easy to use and takes the complicated work of social media marketing and makes it uncomplex and a lot less stressful.
7. OptinMonster
Here you have a powerful lead generation tool that will help you increase your engagement without jumping through many hoops.
You can get started with an easy to use drag-and-drop template already loaded with features such as popups and lightboxes.
Any social media marketing plan would benefit from integrating OptinMonster. Social media marketers can use its A/B testing feature to ensure they’re always working with the most successful content and ideas.
8. Agora Pulse
Social media management is made a lot more simple with Agora Pulse and its useful features. Anyone looking for the right tools to make scheduling content less of a headache will love this social media marketing tool.
You get analytics, competitor comparisons, and basic scheduling while you test out the tool during a free trial. Once you’re happy, you can purchase the paid version and get access to even more.
9. Tailwind
Tailwind is focused on helping social media marketers create awesome content for Instagram and Pinterest. You can bulk upload, pin multiple boards, and schedule posts with just a few clicks.
The drag-and-drop calendar is easy to use and makes it a whole lot easier to schedule content and carry out your social media marketing plans.
You can test the waters with a free trial and decide if Tailwind is one of the marketing tools you want to use.
10. Canva
Canva is a great image editing tool that can help you create the perfect images for Facebook, Twitter, and Instagram. It comes with many stunning ready-to-use templates and graphics to enhance your content.
You can create images that are set to the ideal sizes for social media posts, infographics, logos, posters and so much more.
All of this is free but you can try the premium free trial and get access to even more awesome image creation features.
11. Sprout Social
Sprout Social is a social media management tool that makes it easier for social media marketers to have control of their plans and ideas.
It offers multi-level access that simplifies coordinating and delegating tasks. This way, team collaboration is also made easier and less complicated.
Sprout social is also filled with other features such as social media scheduling, analytics and you also get access to a social listening tool. You can plan content and streamline your marketing efforts.
12. Oktopost
This is a social media management tool that is made especially for B2B companies. It allows more effective measurement of content as well as easier scheduling.
If you’re looking for simple content curation, this tool will be useful.
Team collaboration is also simplified with Oktopost and helps keep things running smoothly. It’s ideal for big social media marketing teams that manage multiple campaigns.
13. Feedly
Although Feedly is a content discovery tool, it works a little differently from other social media marketing tools. As a content aggregator, it’s more useful to collect content from various sources.
You can set up your feed to have content related to your industry that you can then turn into something to share on social media. You don’t get in-depth social media metrics or analytics but makes up by providing you with a lot of content for inspiration or sharing.
It will be difficult to run out of something to post when you’re using Feedly.
14. Biteable
Biteable is a social media marketing tool that aids marketers in creating entertaining and engaging videos. These videos can be made from one of the many free templates and shared on social media.
You also get free footage, animated scenes, and music that you can use in your videos. Use the free trial to get to know Biteable and then decide if you want to go premium (which is also very affordable).
15. Missinglttr
Missinglttr is just what you need if you’re not too keen on searching for content, or are just too busy. This tool will scrape your blog post content and use it to create posts for your social networks.
Scheduling posts is also handled with Missinglttr, so you can focus more on your websites and other marketing strategies.
Additionally, the tool offers content creation templates as well as templates for scheduling. You can also enjoy a weekly report that will keep you informed on how your content is performing.
16. Mention
Mention joins this list of useful tools because it is an exhaustive social listening tool. It can monitor your brand mentions, your products and your competitors in real time.
It also allows you to respond to comments and mentions on your various social networks. Mention also helps users to analyze their competition and find influencers for marketing purposes.
17. Zapier
Zapier is all about automation and is one of the more popular social media tools of 2023. It’s a great tool for companies and brands that need extensive automation.
If you’re planning to use more than one tool, Zapier should be on your list – it works well with other tools.
18. Bitly
Bitly makes it easy to share URLs on all your social networks by making them shorter. URLs can often be tricky to share and on the lengthy side but Bitly sorts it out for you.
This tool also tells you who clicked on which links, where they did it and when. Such detailed analytic data is useful for all kinds of marketing purposes.
Bitly is certainly a social media marketing tool that you should add to your ‘marketing tool belt’.
19. Audiense
Social media marketing teams looking for a social intelligence tool that works well will appreciate Audiense. It makes it easy to find new target audiences and then segments them for you.
Audiense will also tell you what makes your audience tick – essential for marketing success. Thanks to the information gathered by this tool, you can improve your audience engagement and build good relationships with potential and existing customers.
20. Sumo
Sumo is packed with social media tools that will help build an excellent marketing plan. It makes social media marketing a lot easier and the social shares feature gives your visitors an easy way to share your content.
The tool then monitors and keeps track of the number of times that your content is shared. That way, you know what your audience likes and what they like to share on their social media networks.
21. Rebrandly
This is another social media marketing tool that is focused on helping create shorter links. It also creates branded links and offers custom short URLs to further improve your ‘link game’.
Often, the value of a short and custom URL is underestimated but Rebrandly reminds users why it matters.
Links are the veins of the internet, after all. It’s especially good to have branded links, which is what this tool is great at.
22. Revive Old Posts
It’s not always feasible to create fresh and interesting new content. That’s when it’s useful to share older posts and keep your social media accounts active and engaging. Revive Old Posts do this for you automatically.
This tool makes it painless and easy to share posts, media, pages, and other custom post types to all the major social media platforms – Facebook, Twitter, Pinterest, Instagram, LinkedIn and Tumblr.
On top of that, Revive Old Posts will add hashtags to your posts by getting them from your post tags and categories.
23. SocialOomph
SocialOomph is a tool that allows users to easily schedule posts and then share them on multiple social media networks. It’s not at all difficult to use and gives you full control of your content schedule.
You also get intuitive follower analysis features and these will go a long way towards helping you improve your audience engagement.
24. Influential
If you’re looking for social media marketing tools geared at marketing efforts that involve influencers, Influential is the thing for you. Influencers have become superstars on social media networks and you should definitely have plans to use them in your marketing endeavours.
With Influential, you get influencers from all the best social media platforms in one place. Connecting with them is made easier and less stressful.
The software that this social media marketing tool uses will look at your social accounts. Once it’s gotten to know you, it will pair you with the right influencers.
25. IFTTT
IFTTT is one of the many social media marketing tools that truly work hard to take your social marketing to the next level. The name is quite interesting and is short for ‘If this, then that’.
Using that principle, IFTTT creates rules that will trigger specific actions when something specific happens.
You can set it up to create an alert that will store information in a Google document every time there are mentions of your brand. You can then access this document and see how many mentions you’ve received.
Or, you can set IFTTT up to send out a tweet every time you create a new Instagram post. These are just a few examples of what this diverse and powerful social media marketing tool can do.
With its features, the tool saves you a lot of time and enhances the success rate of your marketing game plan.
26. SocialFlow
Like the other social media marketing tools on our list, SocialFlow helps to make sure that social media posting isn’t complicated or difficult.
You can use this tool to schedule all the content you want to share, regardless of what social media platform you are planning to work on.
SocialFlow uses information that is gathered in real time to find the right times to post your content. As a result, this scheduling tool ensures that you get better engagement and create more brand awareness.
27. Animoto
Animoto differs from most of the other social media management tools because you can use it for free. There are paid options, but you can get started with creating stunning visual content without paying anything.
Video content and media play a big role in marketing, whether it’s traditional or digital. You should definitely give Animoto a shot if you’re looking for a way to use videos on your social platforms (which you should!).
The many free templates make it easy to create something that will suit your brand and industry. The drag-and-drop design adds to the ease of use and overall usefulness of this tool.
28. Tagboard
Tagboard is a social media monitoring tool that is ideal for doing research on social media content. When it comes to marketing, doing in-depth research about content and social media monitoring is essential.
One of the many features of this tool is the easy searching option. Simply search a hashtag, topic, or term and you will see how it is being discussed on the internet. This is quite an advanced tool so it’s not free, but it’s worth the money you invest.
On top of looking at what’s being discussed, you can also use the tool to monitor any mentions of your brand and your products. It also helps you find out how people are reacting to your social media marketing strategies.
29. Analisa.io
All the best social media marketing strategies include plans for multiple social accounts and Instagram is almost expected to be there. Analisa.io is made specifically for Instagram, and is a great social media monitoring tool, and so much more.
It lets you keep an eye on your social media posts and campaign performance as well as connect with popular influencers.
You can also check out what your competition is doing and how they’re using the platform to advertise and promote themselves.
Best of all, you can get many of these features for free. There is a paid plan but you don’t need it to access the awesome tools on offer from Analisa.io.
30. Followerwonk
Followerwonk is one of the few social media marketing tools that are focused on one social media platform – Twitter. Because it’s so focused, it’s one of the best social media marketing tools out there. It’s not as focused on content, but rather growing your social engagement and audience.
The in-depth analytics reports compiled by this tool will help your campaign greatly. You will be able to optimize your audience on Twitter and see who you should follow for even better results.
You don’t need to sign up to get the most out of Followerwonk – you can get started for free, though your access to features will be somewhat limited.
31. Socialbakers
Socialbakers consists of a set of social media marketing tools that is useful for making decisions that are influenced by data based on your followers. It allows you to measure the performance of your social media platforms against your competitions’.
The insights gained from this data can then be used in your content curation and creation plans.
When you know how your audience and your competition thinks and acts, you’ll be able to achieve better growth.
32. AdsReport
When you’re using paid advertising tools such as FacebookAds, you need a good way to ensure they’re performing as expected. That’s where social media management tools such as AdsReport comes in.
This tool provides you with detailed analytics of how their ad accounts are performing and keeps track of results.
There are many metrics that can be monitored, such as cost per click, impressions, spend, click-through-rate, and more.
33. Everypost
Everypost aims to make it easier to curate content from multiple social media sources and pull them together in one place. All relevant content and media are gathered from networks such as Instagram and YouTube.
You can then schedule and customize the content to suit your different audiences and platforms.
Everypost is one of the best social media marketing tools that makes content curation simple and easy. If you want to try it out, they have a 14-day free trial so you can see if the tool and features will work for you or not.
34. Facebook Barometer
Much like Followerwonk, Facebook Barometer is one of the few social media marketing tools that focus on a particular platform. As the name suggests, this one is all about social media marketing on Facebook.
It’s an extensive tool that offers detailed analytics reports on how many fans you reach, engagement rates, organic reach, and so much more. If you’re looking for the right tools for your Facebook marketing campaign, this could be it.
Facebook Barometer can help you create more engaging content, which will go far to improve brand awareness. Surprisingly, this tool is free and available for any marketer hoping to improve their strategic planning.
35. CoSchedule
In CoSchedule you will find a prominent social media marketing tool with a great reputation. It is packed with many features and will help your social media promotion on all social media platforms, including Facebook, Twitter, Instagram, Pinterest, and Tumblr.
CoSchedule allows you to schedule your content with a calendar that is easy to use and uncomplicated. You can also set it up to share your content at the most optimal times for the best results.
This tool is available for testing with a 14-day free trial, adding to its popularity.
36. Headline Analyzer
Being successful at social media marketing is about managing to pull all the little things together. This means your headlines, copy, media, post schedule and more needs to flow well. Coming up with killer headlines isn’t as easy as it sounds.
Fortunately, CoSchedule’s Headline Analyzer is one of those tools that make your life a lot easier.
Headlines are very important on social media platforms such as Facebook, Twitter, and LinkedIn. The Headline Analyzer will help ensure your headlines are sharp and interesting.
37. Pexels
It’s not always possible to take your own photos, so royalty-free media is always a good back-up plan. Pexels boasts one of the biggest collections of free images and videos, making it one of the most important social media marketing tools.
While it doesn’t do anything to help you create content, it can help add value with awesome social media images.
38. Twitter Report Card
Twitter is one of the most popular social media sites in the world. As such, having multiple tools to make the most of it makes sense. Twitter Report Card makes it possible to see how well your content performs.
It also allows you to compare how your strategy is working with how your competition is doing. You can easily compare interactions, followers, conversations, and more.
With this tool, it’s easier to see the ideas that are working well and the ones that need to be polished.
39. SocialPilot
SocialPilot is one of the social media tools that are effective but still affordable and great for smaller brands. With it, you can schedule content for Facebook, Instagram, Twitter, and all the other major social media platforms.
You can schedule bulk posts, individual ones, and have your posts on an RSS feed. It’s also a fantastic tool for teamwork and simple collaboration. You can conveniently check your posts’ performance from one dashboard.
Thanks to unlimited client management, SocialPilot is one of the most sought-after social media tools. It makes social media marketing straightforward and manages to avoid being overly complex.
40. Crowdfire
Another of the most popular and in-demand social media marketing tools of 2023 is Crowdfire. Marketers and brands looking for tools that are easy to use but packed with features really enjoy this one.
With Crowdfire, you can find content for Facebook, Twitter, Instagram, and all the other important social media platforms. Finding and scheduling relevant content is simple and fast with this tool.
It also suggests images and articles for you to curate on your social media platforms so they’re always active. You can also keep a record of (and respond to) brand mentions.
41. Fastreel
If your marketing plans include a lot of videos, you need to find relevant social media marketing tools. Fastreel is one of those tools and it allows you to do a lot that will improve the quality of your media content.
You get access to video enhancing tools like speed editing, colour correction, cutting, cropping, and more. There are also many templates that you can choose from to work with and customise.
If you’re not too bothered by watermarks, the free plan will suit you well. Upgrading isn’t very expensive though, so is a good idea.
42. Loom
Social media captions are often very limiting and restrict what you can say. Sometimes, brands or companies need to share detailed information with their audience. Getting it done in 280 characters is next to impossible, and this makes Loom such a fantastic tool.
You can simply share and record your screen and give all the information without typing anything. Once you’re done, you can share the recorded video on Facebook and Twitter without delay. You can also copy the link to a scheduled post to share later.
Although this isn’t the kind of social media marketing tool that you’ll need regularly, it’s still useful to have around. Plus, it’s free.
43. Easel.ly
Social media users enjoy browsing the platforms but they don’t like reading walls of text. If you’ve got something important to say but don’t want to type it all out, infographics are a great alternative. That’s where Easel.ly makes itself so valuable.
Designing interesting and attractive infographics is a lot harder than it sounds but this social media marketing tool makes it straightforward. You can start with a basic template and add graphics, data, charts, and more. It’s even possible to add GIFs to the infographics.
Once you’re happy with your infographic, Easel.ly allows you to share them on Facebook, Twitter, and your website. The tool is available for free but the paid version offers even more creativity.
44. SocialBee
This is another truly useful social media marketing tool that is used by professional marketers and companies. With SocialBee, you can quickly and easily schedule and monitor your Twitter account.
There are many unique features that set SocialBee apart from similar tools, such as the ability to manage clients’ accounts with custom settings.
You can create various workspaces and post categories to keep everything well-organised. It’s also possible to schedule content for all the most popular social media networks and set separate schedules for each of them.
Although SocialBee offers extensive social media management, it’s not complicated or complicated to use.
45. Ninja Outreach
Ninja Outreach is an influencer marketing and analysis platform. If you’re considering influencer marketing, this tool is invaluable. You can connect with influencers in any industry and anywhere in the world.
With a simple keyword search, you can access Ninja Outreach’s database with millions of profiles. Then you just apply a filter to find the best influencers for your brand and goals.
Ninja Outreach also offers you the opportunity to automate your outreach campaigns and use its CRM features to manage everything.
Final Thoughts on The Best Social Media Marketing Tools for 2023
Whether you’re using Facebook, Twitter, Instagram, or any other social media platform, you should incorporate social media marketing tools. They not only save you a lot of time but can also enrich your marketing strategies.
The tools we’ve listed here are not all you’ll find but they are the best of the bunch. Of course, new and awesome tools are being added regularly so be sure to check back here often!