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Most Popular Social Media Platforms To Use For Marketing

April 28, 2020
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Most Popular Social Media Platforms To Use For Marketing

Social media has become the driving force behind many successful marketing campaigns. There are many popular social media platforms that are ideal for promoting and marketing brands. We’ll be discussing these platforms so you can have a better idea of which platforms are best suited to your needs.

As of 2020, more than 3.5 billion people are active on social media, making it a goldmine for digital marketing.

One thing that should be noted is that despite the amazing possibilities that social media platforms offer, you need to approach it correctly. You need a helping hand.

That’s where SocialPlanner comes in. Making use of a tool like SocialPlanner is a great way to have an advantage over your competition. It’s a social media scheduler that allows you to discover trending and top-performing content.

In addition, it will help you streamline your marketing plan, saving you money and time. For more information about this affordable and useful marketing tool, head over to SocialPlanner’s official site.

How Do Social Media Platforms Help Your Marketing?

With a marketing strategy that includes social media platform, you will grow a bigger audience. More people will become aware of your brand. This will enhance your brand awareness.

You will be able to find and attract potential customers and supporters as well as increase traffic to your sites. Driving conversions is much easier when you’re using social media platforms. You can engage with customers on a more personal level and have meaningful discussions. 

Without further ado, check out our comprehensive list of most popular social media platforms:

Most Popular Social Media Platforms Group One – The Big Guns


Naturally, Facebook has to be the first social media platform we mention because it is considered the largest of them all. It is definitely one of the most widely used platforms. As such, it should be part of all digital marketing strategies.

Facebook offers the ability to network with customers and market your business in organic and natural ways. Their unpaid Facebook Ads are also great for reaching more people without doing too much work.

The platform lost a lot of trust by allowing 3rd parties to access millions of users’ data in 2018. However, it bounced back and still has more than 1.5 billion active users every month. Facebook remains a great place to find and connect with customers.


As a social networking platform with a focus on visual content, Instagram is massively popular. It gives users a platform to share their special moments with each other and gain popularity. With unique filters and tools, simple photos can become works of art.

Instagram is great for marketers because of how many people use it every month – about 400 million. Showcasing your goods or service is made easy with the ability to share images and short videos.

The use of hashtags is also a way to boost your reach and improve your brand awareness. The ability to interact with users make Instagram a superb tool for customer care.



When searching for a professional audience, LinkedIn is your go-to-platform. Many professionals – about 100 million a month – frequent the site. All types of entrepreneurs and businesses make use of LinkedIn and it’s available in more than 20 languages. 

LinkedIn is the ideal place to connect with other professionals and cater to the needs of discerning customers. Adding this social media platform to your arsenal will enhance your authority with potential clients/customers.


One of the most popular social media platforms in the world is Twitter. It is immensely popular with the younger generation. 38% of Twitter users are between the ages of 18 and 29.

Twitter allows content to go viral and start trending very quickly. If used correctly, you can reach millions of people in a short period of time. This is great for launching marketing campaigns. 320 million people use Twitter every month, finding new customers can be easy if a properly planned marketing campaign is used.


Not everyone realises the potential of Snapchat, the image-messaging social media platform. It lets users explore news and watch live stories from across the globe. With fleeting content, you have to grab attention by being very creative. Snapchat has about 200 million active users every month – a great market to tap.


Pinterest is another platform focused on sharing visuals and a super way to show off merchandise. It is also a great way to find and save ideas for future projects easily and conveniently. 

Any well-planned social media marketing strategy can benefit from using Pinterest in one form or another. Pinterest has about 100 million active users a month so you’ll be reaching a wide audience as well.


Facebook may have purchased this messaging platform in 2014, but it remains independent. Roughly 1 billion users make use of WhatsApp every month. Using it to add weight to your marketing would only be beneficial. WhatsApp allows users to create groups and share interests as well as images. Groups based on your brand or industry is a great way to reach out to customers.


Tumbler is very popular and boasts with an average of 555 million active users a month. Here, users can share media and blogs – a great way to create brand awareness. If you’re looking for a place to reach out to younger people, this is one of the platforms to use. Tumblr’s age demographic is adults between 18 and 29.

Most Popular Social Media Platforms Group Two: The Underdogs

These platforms are popular, but not the names that pop up when you think about ‘social media’. However, they’re constantly growing and becoming forces to reckon with. You will not regret working them into your marketing ideas.

Google+ ( Now Currents )

This social media platform doesn’t technically exist anymore. However, users can still make use of its features under a new name: Currents. Google shut down the public version of its product but offer businesses an alternative with Currents.


This is a very active and one of the most popular social media platforms when it comes to sharing news. Debates are also easy to find on Reddit, as well as media. Niche marketing is especially popular on ‘the front page of the internet’.

Many marketers do not realise the potential that Reddit has. Amazingly, 42% of internet users aged between 18-24 are Reddit users. Your company/brand can enjoy great exposure on this site. Reddit is also a great place to do market research for your industry.


One of the world’s largest and most popular video-sharing social media networks was born in 2005. Fast forward 15 years and the site is more popular than ever. It allows users to share and enjoy videos and comment on them.

As a brand, you can upload videos for your customers to get a better view of your services or goods. You can have a huge following who likes and shares your content. YouTube has 2 billion users globally – a huge audience to reach.


WeChat is an all-in-one communications app that is similar to WhatsApp. However, it has less of a following. That does not mean you should refrain from making use of this platform, WeChat is catching up with WhatsApp.

It is expected that it will grow much more popular over the next few years. The application allows messaging and calling as a method of communication. Currently, WeChat has 697 million users.



TikTok does not need much of an introduction but few people know that it can be a marketing tool. It has grown into quite the giant in the social media world with 500 million active monthly users. More than half of these users are under 30, so if your demographic is young, this is ideal.

Brands can create profiles and upload content to share with users. This can boost brand awareness. If your brand takes part in the viral challenges, it could become even more popular. Being creative is the most important requirement on TikTok, so have fun with it.


Microsoft-owned Skype is one of the world’s leading video communication platforms. It also allows users to chat and send images and files. Group and conference calls are made easy with Skype.

It’s not a traditionally popular tool when planning marketing strategies. But Skype is private in a way that Facebook etc. are not. If you want a way to communicate with fellow brands or customers in more privacy, this is where you want to go.

Sina Weibo

This is another hugely popular micro-blogging platform from China. It is a mix of Facebook and Twitter with all the great features they offer. It has more than 500 million active monthly users. That means that if you can use this platform, you’ll reach a very big audience.

By implementing Weibo in your marketing campaign, you will be able to reach people that other networks cannot. Opening new doors is what social media marketing is all about, after all.

Most Popular Social Media Platforms Group Three: Obscure But Effective Options

These lesser-known platforms are still great tools to use in your marketing planning. With a bit of creativity and some originality, you’ll be surprised by what you can do.



As a great search-and-discovery social media platform, Foursquare is popular for finding businesses. Although it is a localised app, it is used by millions of people to locate companies. If your company can be found, you’ll gain customers you didn’t have before.


A rarely discovered gem, Tagged is a social media app based on creating new relationships.  Here, users can socialise through common interests, playing games and browsing profiles. It has millions of users and can be used to reach out to new audiences. If you plan properly, Tagged can be a great tool.


Although QQ is a more Chinese-oriented instant messaging platform, it went international quite successfully. It is great for staying in contact with your friends and offers video calls too.

If your target audience is global or Chinese, you’ll find much benefit in using QQ for marketing. 70% of Chinese social media users are under the age of 35. About 659 million people use this platform every month. If you’re worried about language barriers, the built-in translator will prove quite useful.

How To Use The Most Popular Social Media Platforms In Your Marketing Campaign

Now that you know how many platforms there are at your disposal, you may wonder how you can use them. 

Social media managers worth their salt know that marketing is one of the most important parts of running a successful business. Without it, your company cannot grow and thrive. But with the right kind of marketing, you can see your business grow into a titan without working like a slave. 

This is where social media marketing comes in. If done right, you can get away with only a few hours a week dedicated to marketing but major benefits gained. In fact, the benefits of social media marketing are so many and so effective that 91% of US companies make use of it.

Let’s discuss how you can achieve new social media marketing heights.

Get with the Times

Business owners need to embrace change and adapt to the ever-evolving market. Ideas transmit faster on social media than any other platform. It is important to watch the trends to find ones you can take advantage of.

A Call-to-Action Is a Must

When it comes to most products and services, people today are spoiled for choice. A call-to-action is a very effective way to make sure potential customers choose to buy when they interact with your content. Several social media campaign ideas use this method to boost publicity.

Invite your customers to post photos of your goods using a clever hashtag. Believe it or not, people will catch on and soon, thousands of people will be seeing pictures of your food in a positive light. Essentially, it amounts to free advertising.

SEO Is Your Friend

Have you ever wondered why certain websites appear before others when using search engines? It’s not random. They use powerful algorithms that rank certain pages higher than others even if they are about the same topic.

Social media websites also have search engines that people will use to find your page. As such, search engine optimization is an essential part of making sure your content is visible. Consult with SEO experts.

This can make the difference between your page getting thousands of hits and falling into obscurity. For a more in-depth discussion on using social media marketing, check out our guide.

Final Thoughts on The Most Popular Social Media Platforms

Through this guide and list of most popular social media platforms, you have been given a wealth of information. It is now up to you to plan a fantastic social media marketing plan with what you learned. Remember, you don’t have to do everything on your own. SocialPlanner is at your disposal. Making use of all the features on offer from the planner will help enhance the quality of your marketing. 

Join a growing family of happy customers who have switched to SocialPlanner