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Social Media Post Ideas – 27 Suggestions To Keep Things Fresh

Social Media Post Ideas

Social Media Post Ideas – 27 Suggestions To Keep Things Fresh

Marketers – especially in the social media marketing world – need to always be creative and innovative. This is not always as easy as it sounds and that’s when some cool social media post ideas would come in handy.

Fortunately, there are many ideas from which you can draw inspiration. If you need some ideas to get you back to creating fresh social media posts, stick around.

We will be looking at 27 social media post ideas to give your creativity a kick-start. To be a boss at creative content creation doesn’t need to be rocket science.

Before we dive into the awesome ideas, let’s briefly discuss how you’ll make the most of them. There is no point in having a tool if you don’t use it properly, right?

How To Use Our Social Media Post Ideas

There are many reasons that you could be looking for some inspiration. It could be a lack of creativity or the pressure to share content regularly.

Perhaps your marketing strategy isn’t working as well as you had hoped. Whatever the reason, we could all do with some new social media post ideas every now and then.

Once we have the ideas, we need to implement them and make the most of the fresh creativity.

However, doing that is easier said than done. It could very well happen that you have all these great social media post ideas and no clue how to use them.

Plan Ahead

We suggest that you plan your next campaign extensively, using the ideas to flesh out your strategy.

Staying organised is much easier when you have a good plan set in stone, so to speak. Your social media campaign will benefit from a mix of good planning and new social media post ideas.

Examine the ideas we will be sharing here and find ways to implement them into a new strategy.

Use A Social Media Content Scheduler

If you’re busy with target audience research and other social media marketing-related research, you’ll appreciate using a scheduler.

It will supplement your planning and make it much easier to keep track of how your strategy is going.

We suggest that you give SocialPlanner a closer look. It is one of the best planners you will find. 

In addition to offering an easy-to-use drag-and-drop calendar, you can also make use of other services. This includes finding trending content and posting on multiple social media platforms simultaneously.

27 Awesome Social Media Post Ideas You Can Draw Inspiration From


Without further ado, let’s get right into the reason why you’re here – social media post ideas.

Compliments from Customers

Using positive reviews and recommendations from your happy customers or clients in social media posts is a good idea.

If your company or brand has fans, why not use their flattering words to show the world how great you are?

Let their voices be heard and share what they say on social media. You can retweet or share their posts. You can even share a nice picture with their quoted testimonial if you want to.

Just remember to always include their name or social media handle. This will make the person feel special and add a more personal feel to your brand.


GIFs or Memes

Social media platforms are great for sharing images and memes or GIFs are super popular. Why not use that popularity to benefit your brand and look relevant at the same time?

Sharing memes and GIFs is a fun way to take a plain post and turn it into something that your audience might want to share.

Social media users love a good meme and so as long as you keep yours related to your company, you’ll gain some ‘cool’ points.

These kinds of posts are also a great way to show that your brand has personality and a sense of humour.

Even top companies know the value of a good GIF or meme at the right time. You may even notice that your memes and GIFs get a lot more likes than your normal posts.

BarkBox knows how to make the most of memes
Bark Box, a company that sells toys and goodies for dogs, knows just how to do it.

Answer Questions

If you find that there are several questions often or frequently asked by your audience, answer them. But make sure you answer them in a way that everyone can see and find the info you share.

Rather than responding to questions individually, solve the issue once and for all and share posts with the answer or solution.

This way, you’ll have more content that is valuable to your customers or clients as well. It will also create a sense that you care about their issues.

You can consider pinning the answers to the top of your social media page to make it more visible.

When you post on social media, it doesn’t always have to be cute or funny. But it should always be relevant, such as answering a commonly asked question.

Answering questions are some of the better social media post ideas
Here you can see a question being answered in a creative way. (Source: CoSchedule)


Podcasts have become increasingly popular in the past few years and continue to grow. 

Edison Research has found that the amount of Americans who listen to podcasts have increased with more than 170% in the last five years.

That’s about 90 million people listening every month. Imagine how much it has increased globally!

You can create your own podcasts without spending a fortune or getting too technical about it. Topics can vary greatly and cover anything that is related to your industry.

While creating podcasts isn’t suitable to all industries, it is a very nice way to grow a bigger audience.

As long as your content is relevant and makes sense to your audience, you’ll do great. As a marketer, using podcasts is a great tool to keep your audience interested and entertained.

Podcasts can be great fun and a cool way to grow your audience.

Holiday-Inspired Posts

This is a tactic that many big and small brands use. Over the holidays, they create posts that are inspired by the festivities. And you should too.

You can create an image, article, video or even a meme that is based on the most recent or upcoming holiday. Show your holiday spirit and impress your audience while you’re at it.

Also, you don’t have to limit yourself to official holidays – special days like Mother’s or Father’s Day are just as great.

Social media post ideas inspiration by Starbucks
Starbucks’s Mother’s Day post serves as great inspiration.


Company Blog Posts

If your company has a blog that is regularly creating new content, you can use it to post on social media. You will be creating new content for your social media account as well as create more traffic for your blog.

There will be no doubt that your blog posts will be related to your industry and brand because you created it. We recommend that you read ‘Blog 101 – How To Get The Basics (Blog Outline and Blog Categories) Right In 2020’ if you need some ideas.

Company Events

If you share your company’s milestones and events on social media, you’ll remind everyone that there are people behind the brand.

You can share photos from special events that show your brand’s personality. If you’ve hosted or took part in a charity event, show it to the world. (But don’t be smug or weird about it)

If your business hosts a charity event or fundraiser, a great way to spread awareness is by sharing it on social media.

Company News

In addition to sharing posts about your company events, you can also share any other company news.

If you have big news, creating posts for social media to share it isn’t a bad idea. Perhaps your brand is expanding or launching a new product. Or maybe you are partnering with another brand. 

Whatever news you want to share, these kinds of posts make for great content ideas.

Job Listings

Not quite the regular ‘product or service’ content you’d expect to be sharing, but job listings are cool post ideas for social media.

Who would be better to join your team than someone who is watching your company grow? By sharing new job listings on social media, you could catch the attention of the perfect candidate.

Announcing New Team Members

When you’ve added a new member to your team, it is a cool idea to share the news with your audience.

If you’ve shared the job listing it is also a nice way to let everyone know that the position has been filled.

Show off your new team member – your audience will love seeing the human side of your brand.

Show off with your new staff
Show the world your new additions the way Spotlight Media does it.

Question Posts or Polls

Brands can share more than just interesting pics or articles on social media. When it comes to posting content, you can even post questions or polls.

You can get your audience to engage by asking questions that they will want to answer. Make your polls interesting by thinking about what matters to your audience.

Perhaps you could even ask what kind of content your audience wants to see from you. The Muse offers research services for the workforce.

Below you will see how they got their audience talking with a Twitter poll.

TheMuse knows how to ask the right questions
The Muse asked their Twitter followers a question that would get them talking.


Who doesn’t like a fun contest with a cool prize? If you’re looking for Facebook post ideas, this is a great one. Contests do great on Twitter too, in fact, they do well everywhere if done right.

You will be able to boost engagement on your posts as well as get more people interested in your brand. Your following could increase too if your contest is interesting enough.

Make sure that your followers know exactly what they have to do to win and when the contest will be over.

Your terms and conditions must also be made public so there can be no disputes later on. Keep things simple and easy and you’ll have more success.

If you plan to do contests on Instagram, we have a great guide to help you in the right direction. Take a look at ‘Instagram Giveaways – Great Ideas And Tips To Use In 2020’ for some awesome advice.

An interesting contest on Instagram
Your contest doesn’t even have to be fancy – just keep things interesting like Shopkins World.

Interesting ‘On This Day In History’ Posts

You can create really fun posts if you do regular ‘this day in history’ posts. You can do one every day, every week or once a month.

It depends on what you think your audience will enjoy the most. You’ll notice that they are very interactive FB posts as long as you choose to focus on historical facts that will entertain your audience.

You can write about interesting historical events in your town or country. Or, you can have a more global approach and focus on international events.

There are many fascinating facts you can share, you just have to go online and search for them.

Great example of 'this day in history' post
‘This day in history’ posts are really popular on Twitter.

Inspiring Quotes

Inspirational quotes can sometimes be seen as super cheesy. But, it’s also something that almost everyone will share if it appeals to them.

So, if you do it right, your inspiring quotes can be very effective in getting attention from your audience. When it comes to quote ideas for social media content, there are thousands to pick from.

You can search for quotes from leaders in your industry, famous figures or social media influencers even.

Just make sure that the quotes you choose will resonate with your audience.

Inspiring quotes are awesome social media post ideas
An inspiring quote by Ian Cleary, founder of Razorsocial.


Product reviews don’t seem like a good idea when it comes to social media content, but it can work.

Many people trust online reviews a lot more than advertisements so giving your audience honest reviews will please them.

You can share reviews of your own products too, but make sure that you’re not being obviously biased.

How-To Videos

If you want to create engaging media content to post to social media, how-to videos are definitely a way to go.

These videos can be inspired by many different topics, as long as they’re related to your industry and brand.

For example, if you’re a dog food supplier, any content related to dogs will work well. Think ‘How to make healthy snacks for your dog’ or ‘how to know what your puppy is thinking’.

Note that your videos need to be of high quality or it will seem like shoddy work.

DIY videos are usually very popular
This is a good example of an interesting DIY video.

Share and Retweet

Many of your followers likely posts on social media and there is no shame in sharing or retweeting what they have to say.

When you spot a fun post by someone who follows you, share it.

If you share the content of your audience, you will get a lot more engagement from them. This will also show that you actually care about what they have to say.

By promoting other relevant brands and the social media content of ‘ordinary’ folk, you’ll create better relationships.

As a result, your brand reach and trust will also increase over time. It is often recommended that brand follow the 80/20 rule.

This means that 80% of the content that you’re posting on social media should be entertaining. Only 20% should be promotional.

If you do don’t stick to this approach, your feed will look like one massive, boring sales pitch. We recommend that you also consider ‘regramming’ posts by your audience on Instagram. It isn’t very difficult and won’t take up a lot of time.

Work With Other Brands

It may seem to some like a bad idea, but teaming up with another brand is a brilliant marketing idea. Sure, you share the spotlight with another brand but it is always a win-win situation.

Both involved parties get more exposure (they’re reaching new audiences) and they get to create fun content for social media as well.

We suggest that you find a partner who isn’t a direct competitor but has a similar target audience to yours.

For example, a catering business could team up with a fancy venue for some cool campaign ideas for social media.

Industry-Related News

As surprising as it may sound, news articles get shared a lot more than any other type of article.

For this reason, it is always a good idea to share news related to your industry on social media. Facebook is especially suited for this kind of posting. 

If you ever need ideas for Facebook, find honest sources on news and share their most interesting reports.

This is also a great way to make sure you stay on top of what’s happening in your industry.

Content Curation

Even despite the many cool ideas here, it could happen that you simply run out of good posting ideas for Facebook, Twitter or your other platforms.

That is when curated content becomes your new best friend. With content that was curated from somewhere else, you can still have great posts on social media.

It often happens that the kind of stuff you want to share with your audience was already created by someone else. Well, you can still share it by curating the content. There are many ways to make the most of content curation.

You should take a look at our articles, ‘Top 10 Content Curation Strategies To Make The Most Of In 2020’ and ‘Awesome Content Curation Tools To Enhance Your Marketing Strategies’. We discuss many useful points there.


This may be of the more uncommon social media posts ideas, but sharing infographics is actually very effective.

They are a great way to share step-by-step guides and other information with the use of visuals. 

Infographics have a great way of making boring statistics look interesting and appealing. You can share infographics that you have created yourself or make use of curated content.

In this guide you can learn how to create an infographic in 30 minutes

Hubspot's example of a good infographic
Example of an infographic. (Source: Hubspot)

Chat With Industry Leaders

It is suggested that you, at some point, start a conversation with somebody in your industry who is admired.

This will get your name out there and show that you’re interested in everything related to your niche/industry.

You can use Facebook or Twitter to get things started – your audience will see what’s happening. Just make sure that the person knows their stuff and is an expert and not someone who just likes the industry.

Once you’ve had your conversation, you may just be left with many things to post and share with your audience.

Free Resources

Social media marketing is about more than just posting about a product or service. It is also a great place to share cool and free resources.

You can share a blog post or even offer downloadable content filled with resources related to your industry.

Customer Feedback

Social media is a super place for getting honest and in-the-moment feedback from your customers.

If you want to know if your audience is open to a new label feature, blog post about specific topics or event, ask them.

This way, you can give your audience what they want and save yourself time wasted on content no one wants.

You can also ask for feedback on your product or service as well as your social media presence. Are people happy with the engagement they get from you? Do they feel you answer their questions soon enough? 

There is much to be gained by getting direct feedback from your followers.

Promote Events

You can also post on social media about upcoming events. If nobody knows that something’s happening, who’ll attend?

You can use Facebook and create an Event Page to make things a little more personable. Promote the event and create some ‘hype’ around it. You can promote it on Facebook, Twitter and wherever else you’re active.

Event promotion is also a great way to test out your marketing skills and brand reach. Keep an eye on how many people you can make aware of your event.

Event promotions are great ways to show your involvement in the industry
You can promote any events that are related to your industry.

Twitter Chats

A Twitter chat is a conversation that is held around a unique hashtag. This allows everyone who knows about it to follow the conversation. It is a great way to get a community to start talking.

You can host your own Twitter chat to reach your audience on a more interesting level. When you do, be sure to choose a time for the chat that will suit those you want to involve.

Be sure that your hashtag clearly represents your brand and have appropriate topics and questions ready.

Social media post ideas - Twitter chats
You can really involve your audience with a good chat.

Q&A Sessions

Social media posting ideas can be focused on being as engaging as possible. That’s what you do with a Questions and Answers Session. 

Although it’s possible to host such sessions on most platforms, you’ll be better off doing so on Twitter.

You can allow your audience to ask many of their burning questions and answer them as best you can. Twitter Q&A sessions are a really good way to interact with your customers.

User-Generated Content (UGC)

Any good product or service has people who love what they do. These people don’t mind being called fans.

Your fans and admirers are always happy to promote your brand and you should reward them for doing so.

You can use their content and share it on your social media accounts. This way, you can show your audience just how happy others are with you. It is a great way to organically show off your brand.

For an in-depth look into UGC, check out our article, ‘What Is User-Generated Content And Why Do Marketers Need It?’.

Have Fun With Emojis

Social media is well-known for the creative use of emojis. Whether you love them or hate them, they’re a great tool.

You can make your posts funnier, more relatable and give them more personality. It is easier to convey emotions when you make use of emojis.

Add these funny and cute faces to your posts and you’ll notice that they’re accepted more warmly. Click-through rates and engagement levels will increase a great deal.

Emojis are another cool social media posts idea
Emojis can be a fun way to express how you feel.

Give Away Free Stuff

There is no one out there who can say they don’t like freebies. You can offer your audience a great incentive by giving away free things.

For example, if you’re selling a new product, give those who pre-order the chance to customize their order.

Of course, the free stuff has to be related to your brand and service or product. And you have to keep your word, naturally.

A cool Twitter giveaway
Your giveaways can be as unique as you want them to be.

Reshare Popular Posts

This may feel to some like cheating, but you can totally share some of your older posts that did well.

You don’t always have to churn out new content. If something did well once, it could do so again. It might even do better the second time around!

If you want, you can put a fresh spin on the content. In most cases, though, that isn’t necessary. As long as the content has value, it can be shared more than once to reach new eyes and minds.

Make use of social media analytics to determine which of your posts did the best and share them again.


Now you have been given post ideas for Facebook, Twitter, Instagram and all your other platforms. Although we didn’t get platform-specific, these ideas will work on all of them.

You may have to tweak some of the ideas but you’re bound to feel more inspired and creative now. Use these 27 ideas as a foundation for your own new and unique posts. Then, learn from the posts that perform well and those that don’t. Keep what works for you and your audience and chuck the rest.

If you enjoyed this guide, check out our ‘Social Media Conferences That You Don’t Want To Miss’ article. Social media conferences are great opportunities for marketers to grow their skills and mingle with an industry leader or two.

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