37 Top Social Media Management Tools To Choose From
The world has gone through a major change after the Covid-19 pandemic struck. Everyone learnt to deal with a more digital approach to life and business. The social media world shifted as well, and if you’re in the digital marketing industry, it might be time to review your marketing strategy. To start, you need the best social media management tools.
Being forced to remain indoors has led to many employers changing how their staff work. It has also caused an increase in the amount of time that people spend online, and on social media. It is estimated that half of consumers have increased their social media usage over the past six months.
More than 3.6 billion people all over the world use social media and it is expected that this number will rise to over 4 billion by 2025. That means a lot more people are doing shopping online and through social media.
If you want to tap into this market effectively, you need to use tools that will streamline your strategy and help you achieve your marketing goals.
That’s why we’ve compiled this list of social media management tools that should be considered by all digital marketers.
It doesn’t matter what your end goals are, if you incorporate these tools into your plans, you’re likely to have more success. It will also make your job a lot easier, and who doesn’t want that?
Here’s a look at the various social media management tools we’ll be discussing:
Table of Contents
The Best Social Media Management Tools Marketers
All successful social media marketing strategies need to be planned well to reach their full potential. Using a planning tool is vital or you might find yourself trying to schedule posts at odd hours to keep your audience engaged.
On the top of our list is SocialPlanner – one of the very best tools for planning digital marketing strategies. It offers many great features that will help you plan your strategy to the T, and get more done faster.
The drag-and-drop calendar will help you schedule your social media posts and is easy to use. You can also make changes to your posts, no matter what social media platforms you share content on.
SocialPlanner lets you filter content by network, account and status for a more convenient experience. If you’re great at creating content but not so good at spelling, they’ve got you – there is a built-in word editor.
The planning features, combined with post control, content discovery, engagement stats and automated publishing makes SocialPlanner all you need to simplify and manage your social media strategies.
MeetEdgar is another popular social media management platform that makes scheduling a whole lot simpler.
One of its most admired features is that it allows you to queue your social media posts to be evergreen content. You can post your content on a loop, which ensures that all your followers see your content, even if they missed it the first time.
Additionally, MeetEdgar suggests copy variations when you add a link to your content window. The tool pulls content from the source article or post and lets you personalise every variation. Thanks to this, you can have content on your social networks even if you’ve been too busy to create something new.
This social media management software may not have an in-depth analytics tool, but for that you can use other tools. Unfortunately, however, it doesn’t offer Pinterest scheduling and its Instagram tools are rather limited.
3. Post Planner
This tool is exclusive to Facebook but if you don’t have this social media giant in your strategy, you’re missing out.
Facebook has 2.8 billion active monthly users, and using a planner to ensure the timeliness of your posts on the platform is essential. Post Planner is an application within Facebook that has an easy-to-use dashboard to help manage your content.
You can always schedule your social media posts directly on Facebook, but with Post Planner you can do a lot more.
It offers a list of status ideas and gives you access to viral posts on the platform. You can also tap into insights and industry-related trending content to help you enhance your social media presence.
Whether you’re a small business or a big brand with a huge following, the quality of your content can never be neglected. It doesn’t matter which platforms you’re sharing content on; it has to look good to garner enough attention. For that, you need to use social media management tools focused on helping you create awesome content.
Creating interesting and engaging content is about more than coming up with blog posts that can inform and entertain. You also need to find other ways to hook your audience, and that is why Typeform is a great social media management tool.
With Typeform, you can create unique quizzes that lets you get to know your audience and improve their experience with your brand or website. You can ask questions about preferred products, pain points and even have quizzes specifically for product recommendations.
After your visitors have answered your questions, you can use it to introduce them to products they’ll like most and gain insight into your market audience.
Typeform quizzes can be in a ‘yes or no’ form, multiple-choice, or image-based – whatever suits your brand the most.
These quizzes can be shared on social media platforms to increase their reach and give you better results.
Video content is popular on most social media channels and you can use PowToon to create captivating content. With PowToon, you don’t need to be a video expert to make videos that will pull in your audience and deliver your message perfectly.
You can choose from several templates that can be customised to suit your brand and goals. What’s more, this social media management platform has a plug-and-play design it’s easy to use.
Once you’ve created your content, you can share it on all your active social media networks and reach your audience with just a few clicks. There is a free option as well as a paid version, which will cost you $59 a month.
No list on social media management tools could be complete without an entry-focused image creation. Although there are many options to choose from, Canva is one of the best image creation and editing tools you’ll find.
You can create high quality images for all your social networks in the relevant sizes that makes them look their best. There are various templates, design elements and ready-to-use layouts that you can pick and choose from to get started.
The free version is a lot more comprehensive than you’d expect but you can get Canva Pro for only $12.99 a month.
It’s not always possible to create new and fresh content that will capture your audience, so content curation can be a life-saver for a busy social media marketer. If you are looking for a social media management tool that will help you curate only the best content, one of our suggestions should be just what you need.
Buzzsumo is one of the most popular content curation tools of 2021, and it offers many great features to simplify your search for new content.
It is easy to use and you can find content by simply typing in a keyword and pressing enter. Buzzsumo will give you curated content in categories that can be sorted by type, authors, date, and more.
You can use the ‘Content Research’ feature to find trending topics and even interact with followers who share your content on social media. It’s also possible to set up alerts that let you know when important authors and social media influencers share new content.
Another social media management tool that makes content curation easy is Feedly. It lets you choose from different publications, topics and blogs that are related to your interests.
It collects all the recent content from your interests into a feed from which you can share it on your social media networks of choice.
Overall, Feedly is has a user-friendly interface and uncomplicated menus and settings. You can bookmark, schedule, save and share all your favourite sources by theme, making it simpler to curate content in a pinch.
SocialPilot is one of the more robust social media management tools out there that is perfect for serious social media campaigns.
In addition to many other useful features, you get top-notch content curation that will help take your content to the next level.
You can access the curated content – which is very detailed – from SocialPilot’s dashboard that has a range of options. The content can be split into categories (marketing, music, travel, etc.) from which you can pick and choose the best for your marketing goals.
There is also a social media analytics tool that will help you keep track of your content’s performance. It will give you better insight into your audience for future planning.
If you want your social media strategy to achieve its full potential, you need a good website that performs well. For that purpose, you have to use a website analytics tool that will point out any problems and issues. These are some of the social media management tools that many marketers forget about, but you won’t be one of them!
Woopra is a great social media management tool that is made with e-commerce businesses in mind. It goes a long way to helping identify and deal with problems such as cart abandonment.
It is ideal for big and small businesses, and it doesn’t matter whether they use Facebook, Twitter, Instagram, or other social media networks to promote their website.
Woopra will analyse every step that customers take – from first reaching the landing page to checking out their products. This way, it’s easier to determine when visitors drop off during the sales funnel. With that information, you can improve your marketing strategy to get better results.
11. Google Analytics
Google Analytics and its useful features are seen as the gold standard for all websites. It offers advanced analytics that include identification of visitors. You will also learn how your visitors move through your sales funnel.
What’s more, you get all this information in real-time, so the data is accurate and reliable. Google Analytics is definitely a great social media management tool for digital marketing.
It doesn’t matter what kind of social media strategy you have or which networks you’re using, this tool should be part of your marketing toolbelt.
If you need a social media management tool that is all about website analytics that will help you increase conversions, you don’t need to look further than Kissmetrics.
It tracks your visitors and their journey on your website and what they do so. You can then analyse each part of your sales funnel and find out what strategies work and which ones don’t.
With Kissmetrics, you can fine-tune your approach to marketing until you get the results you want.
Search Engine Optimization
It is impossible to discuss social media management tools without getting into search engine optimization (SEO). Without SEO, you cannot hope to rank high in search engine results, and then it’s more difficult to reach your audience. Although it’s such a hot topic, many of us don’t really know exactly how to get it right. That’s why the following tools are so amazing.
This is one of the most popular SEO tools of 2021, and comes with tools that track and improve your search ranking. What makes SEMrush so great is that it also tracks your competitors. This means you can see what works for them and what doesn’t.
You can use the On-Page SEO Checker to help ensure that you’re using your keywords the right way. Thanks to all the features on offer from social media management tool, you can better understand your website’s traffic and search data.
If you need the best social media management tool that comes with great SEO tools, you’ll love Ahrefs. It is one of the most recommended tools of its kind, and is a must-have for all social media marketers. A successful social media strategy needs someone behind it who knows how to get a lot of attention. With Ahrefs, that’s a lot easier because you’ll know which keywords to use and how to use them.
You can also use Ahrefs to look at your competition and analyse their backlinks. This can serve as a starting point for your own strategy.
Ahrefs also helps you find the most-linked content in your industry so you can plan your future content around the results. There are many more features on offer from Ahrefs, which is why many consider it the best social media management tool for marketers.
You can choose between Moz Pro and Moz Local. Both offer great features that will enhance how you manage your social media strategy.
Moz Local is ideal for businesses that want to improve their local SEO performance.
Moz Pro is for the classic SEO services, such as tracking link building efforts and rankings. You can also get insight into how your campaigns are performing.
Not many marketers realise that combining social media marketing with email marketing is actually a clever idea. If you can come up with a strategy that uses these two together, you’re sure to notice a more positive result in your marketing strategy.
MailChimp is a powerful social media management tool that gets your content in front of more eyes. It is one of the most popular email marketing tools that is easy to use and lets you pay only for what you use.
Its ‘forever free’ plan is one of the reasons MailChimp is so popular, but the effectiveness of this tool is another great selling point.
You don’t need to have extensive experience in email marketing to get started with MailChimp – it’s that easy to use. You can build professional-looking emails with a drag-and-drop builder. The end result will look fantastic and you’ll impress everyone on your email list.
HubSpot is one of the most well-known email marketing tools. You can use it for free, and get all you need in one place. Whether you need to send thank you emails, promote your marketing campaigns, or send kickback emails, HubSpot can do it all.
It’s an easy-to-use tool that could be one of the top tools that you use to enhance your marketing strategies. You can track your emails’ performance, organise lists, and more with HubSpot.
Clearly, this social media management software aims to make your life as a marketer easier and less stressful.
As automation becomes more common amongst marketing tools, you’ll find GetResponse takes the lead. It can analyse behaviours and trends and then trigger unique messages and autoresponders.
It might sound like a complicated tool, but GetResponse is pretty easy to use and make the most of. If you need a smart email marketing campaign effort, you should definitely consider this tool.
Affiliate marketing isn’t often associated with social media marketing, but the two can go hand-in-hand if planned well. You can use your social media platforms to promote your affiliate marketing efforts. As long as you use the right social media management tools, you can use affiliate marketing to improve your overall marketing efforts.
For an affiliate marketing tool that works well with Facebook, you should consider MobileMonkey. This social media management tool is full of features that is ideal for this particular platform. It was made with Facebook Messenger in mind. It was made with Facebook Messenger in mind.
Facebook Messenger Ads is one of these features and it is a great choice for any online business. It offers a rare opportunity that more and more marketers are looking into.
Messenger ads are not the same as typical Facebook ads. They are more engaging and you can make use of chatbots to reach out to your customers and visitors.
A great feature of the Facebook Messenger ads is that they can be used on all Facebook-related apps.
You can use them on Instagram Stories, Facebook Marketplace, and Instagram newsfeed and Facebook’s newsfeed. The aim of these ads is to get people to start a conversation, and that makes it much more engaging.
This is a fantastic tool that will let you see your earnings from different affiliate networks all in one dashboard. That way, you can see which of your affiliates are performing well, and which ones aren’t. You’ll also be able to identify missed opportunities.
Affjet is easy to use and has a simple setup process. All you need to do is add your affiliate networks and import the related data.
Then you can use filters on the dashboard to have a clearer image of what’s working and what can be improved.
This enables affiliates to demote poor performing links, double down on missed opportunities, and boost commissions.
If you’re looking for a social media management tool that is focused on Instagram and Pinterest affiliate marketing, Tailwind is a great choice.
Since Pinterest and Instagram are so awesome for online sales, using a tool like Tailwind is always a good idea. It has a built-in analytics tool and social media scheduler to make things even easier for you.
Tailwind was made specifically for these two social networks and focuses on visual content. It comes with many time-saving shortcuts, clickable links and more features that can do a lot to enhance digital marketing strategies.
All the social media management tools in the world won’t help you if your website isn’t performing. Often, it’s the smallest changes that make the biggest difference between a good website, and a fantastic website. However, you won’t know what those changes are if you don’t use appropriate tools to help you out.
With Hotjar, you can enjoy a real-time visual record of the behaviour and action of your website visitors. Heatmaps help you to determine where your audience is clicking, and where they’re not. This is especially useful when you want to figure out where your call-to-action buttons, social media buttons and similar elements should be.
You can also track whether or not the current layout of your website is working and where changes are necessary.
Additionally, Hotjar offers video recordings of your visitors’ journeys, which is a great feature that will help you enhance the quality of your website.
The importance of A/B testing should never be forgotten, especially when a website is part of your social media marketing campaigns. You need to always be sure that your website is optimised, which is what Visual Website Optimizer is perfect for.
It lets you play around with page elements like images and headlines to create more than one version of your site’s landing page. Combined with a comprehensive analytics platform, you can then determine which version performs the best.
You will be able to compare conversions and clicks to see what layout works best for your website.
Unbounce is a popular tool that lets you build and tweak website landing pages that you want to test. It is a very easy-to-use platform that will get you started quicker than you’d expect.
You don’t have to be a designer to create amazing and interesting landing pages that will keep your audience hooked. Unbounce provides a lot of help that you can also use in the future.
If you want to try out Unbounce, they have a 14-day free trial that lets you get acquainted with the platform. That way, you can determine if you’re getting what you need from Unbounce.
Organic Social Media
Social media marketing isn’t easy, but thanks to great tools, it isn’t impossible to get right either. Having tools in your arsenal that can organically grow followers on social media is important. You can’t always pay for growth, and the tools we discuss here show why that’s true.
25. Sprout Social
Sprout Social is one of the top social media management tools and always gets mentioned when talking about helping companies grow on various platforms.
With a proven track record, Sprout Social is great for improving engagement and boosting business on social media.
Sprout Social’s toolset comes with support as well as training to get even the smallest business fired up and ready to rock their social media accounts.
The Sprout Social Smart Inbox helps ensure that your followers don’t have to wait long for replies – it’s streamlined for better results.
Here you have another popular social media management tool. It assists in management of all social media efforts. The Hootsuite platform lets you monitor several social media channels in one place.
You can also curate content through Hootsuite to give your following the kind of content they expect from your brand.
This is a great tool if you’re managing more than one Facebook page or Twitter handle because it makes it easier to deal with so much data.
Thanks to its single-view dashboard, Buffer is easy to use and manage. You get access to features such as analytics, content recommendation and scheduling as well as reporting.
Buffer lets you streamline your social media campaign while making it easier to give your audience what they want. As a result, your growth is organic and more satisfying.
When using this social media management platform, you can post to Facebook, Twitter, App.net and LinkedIn with ease.
Oktopost is a social media management and social selling platform dedicated to b2b marketers.
Oktopost is unique in its integration capabilities with marketing automation and CRM platforms, which allows sales and marketing teams to see how social media efforts impact their pipeline without leaving the CRM.
Video Hosting Sites
Social media marketing and video content go hand-in-hand. It is expected that video content will be responsible for more than 80% of web traffic in 2021. If you’re not sharing video content, you’re missing out on a lot of traffic. However, creating quality video content is a lot harder than it sounds, so you need social media management software that can do the job, and do it well.
You can get either a paid or free account with Dailymotion, and there is also a partner program. With it, increased exposure and ad revenue can be enjoyed.
Although the videos shared on Dailymotion aren’t ad-free, they do play at the end of the video rather than during.
Videos you’ve shared on this platform can be embedded on any website with no problems.
You won’t have to worry about bandwidth and storage either, because you get 2GB of file size ability. Your videos cannot be longer than an hour, but that should be enough for most business purposes.
This is a popular video hosting site and should be on your list of useful social media tools.
More than 35 million businesses and ordinary folk trust the site to host their video content. It offers high-definition and ad-free video hosting that is great for any business or brand, big or small.
Vimeo lets you create social videos instantly and you can record images of your screen or your face, or both, if you wish. You can customise the video player and add marketing tools that will help boost engagement on your content.
Wistia is another popular video hosting site that offers a great way for brands to host and customise their video content.
You can share your Wistia videos anywhere online and it also allows you to add a custom call-to-action to your videos.
Wistia gives you insights into the performance of your videos so you can be sure they’re working for your brand. You get access to play rates and heat maps for more accurate insight.
Customer service is vital to the future for any business, regardless of what their industry is. If you want to give your customers the best possible service (and you should!), you need to use the best possible tools. With more people appreciating online customer service, it’s a good idea to invest in social media management software.
Not only does Uservoice have a very well-designed and attractive customer service platform, it’s great for big teams as well as small ones.
You get access to reports that make it easy to see how your customer service agents are performing. There are also surveys that will give you feedback on how your customers feel about the service they’ve received.
It’s also possible to analyse the feedback with no interruption that bothers your customers.
If you’re looking for social media management software focused on great customer service, Zendesk is a good option. You get access to powerful tools that can take your support team’s work to the next level.
All your communication is gathered in one place so your teams can respond to emails, chats, and phone calls quickly.
Zendesk is flexible and customizable so you can make changes as your business needs change.
When using Apple Business Chat, your customers can get answers to all their questions without leaving the messenger. Whether they need to resolve problems or schedule appointments, everything is made simple and easy.
It also offers great features such as visual lists, scheduling templates, authentication, and Apple Pay to make the experience even more convenient.
You can use Apple Business Chat if most of your audience connects with you from their phones, which is likely the case.
Using your social media accounts to market is not as easy as it sounds, but ads that follow your audience around make things a little bit easier. Display retargeting (retargeting ads) is an efficient way to lure your potential customers back in.
In the retargeting ads world, AdRoll is one of the most popular options. It has a customer base of more than 35 000 satisfied advertisers and 22 000 brands who regain lost customers.
It is a self-service platform but you can get assistance from employees if you need some help in getting started. With AdRoll, it doesn’t matter which social networks your customers are using, they will be tracked down and reminded of you.
Thanks to advanced audience insights, you can always be sure that the platform is doing its best to retarget the right people in the right ways.
When it comes to analyzing the behaviour of your target audience, SmarterHQ is a great tool. It works across multiple channels, so it doesn’t matter which social media accounts or websites your potential customers visit.
The platform tracks all the relevant information to engage with your audience at the right time, optimizing the outcome.
Getting started is easy and with much less hassle than you’d expect from such a thorough service.
With ReTargeter you have access to a platform that offers diverse features such as dynamic retargeting and search retargeting.
You can choose to run everything yourself or get a ReTargeter account team to do the work for you.
More than one tool and strategy is used to create a retargeting campaign that works best for your business. That way, you don’t have to settle for a one-size-fits-all approach that might not be successful in the end.
Frequently Asked Questions
What Is ‘Social Media Management Tools’?
These tools are any software or applications that you use to assist you in your marketing efforts. They can do many tasks for you, such as searching for keywords and keeping track of campaign performance. They can also be a way for you to create content for your social media platforms and websites, such as Canva.
What Is the Best Free Social Media Management Tool?
There is no way to determine which social media management tool is best for you without knowing your unique needs and goals. It depends on what you want to do and how you want to do it.
What Tools Does a Social Media Manager Need?
There are several tools that a social media manager cannot be without. You will need a tool for planning, a tool for discovering fresh content, and a tool for scheduling the content. You’ll also have to create images and videos, which must be high quality, so you need apps for that. Apps that monitor campaign performance and keeps an eye on your websites are also important.
What Is the Best Social Media Planning Tool?
If you want to skip the free products, SocialPlanner is one of the best social media planning tools you’ll find. It helps you discover, plan, and post all the content you could need to run a successful social media marketing campaign.
Final Thoughts on Social Media Management Tools
There is a myriad of tools created to manage social media campaigns and accounts. Finding the right social media management tool for your purposes may take some time. But once you have them, you’ll be able to execute even the most challenging strategy.