Grow Twitter Followers – Tips And Tricks To Help Your Brand
Twitter is one of the most popular social media platforms in the world. With that said, not including it in your social media marketing campaign would mean you’re losing out. It offers a great way to reach new audiences and build relationships with customers. However, you need to know how to grow Twitter followers and make the most of the micro-blogging platform.
We’ll show you just how to do that. Having a huge following is both beneficial and achievable and will help grow your brand awareness.
With supporters on platforms such as Twitter, you have more influence in your industry. It also opens you up for communication and interaction with your audience.
Statistics show that about 50% of marketers think of Twitter as the best place to engage with their customers. On that note, let’s get into how you can grow Twitter followers and expand your marketing efforts.
Tweet As Much As Possible
Unlike many other social media platforms, Twitter calls for a more aggressive approach to marketing strategy.
For the best results, you should be tweeting about three to seven times a day. This will result in your account getting the max engagement. Many brands go as far as tweeting up to 20 times a day. In this case, it depends on your brand and marketing ideas. When in doubt, tweet.
Twitter is a very active space and the more content you’re sharing the better. However, make sure that the content you’re sharing is of high-quality. You want a balance between quality and quantity.
Have a plan when you’re tweeting though. Don’t tweet 6 times in a row or you could risk getting unfollowed. Unless you’re creating a thread, you should tweet once every few hours and that’s it. Flooding followers with tweets won’t win you any likes and probably just annoy everyone.
Incorporate the Use of a Social Media Scheduler
Irregular social media activity will alienate users and fans from your brand. Generally, we all live very busy lives, especially if we have companies and brands to run. So we use social media schedulers to keep our accounts going strong.
A good social media scheduler will save you time, help you analyse stats, build audiences all over the world and more. One such scheduler is SocialPlanner. It helps users find, plan and publish high-quality and engaging content. With the use of this social media scheduler, traffic can be driven to higher levels and sales improved.
Grow Twitter Followers With The Right Timing
Twitter is fast-paced and its users always hungry for new content. However, if you’re tweeting at the wrong times, you could be ruining your own marketing success. Getting the timing right is very important.
Ideally, you want to post when your target audience is up and getting ready for work. Depending on where your audience is based, you will have to schedule the tweets ahead. In the morning, between 8 am and 10 am is a good start.
You can also send out a tweet or two at 12 pm – when users are having lunch. Then you can tweet again between 6 pm and 9 pm when people are probably at home and relaxing. Consider saving your best content for the weekends. This is when users are most active and likely to share and like your tweets.
Hashtags Are Your Friends
Hashtags are the best way to get your content in front of as many eyes as possible. On top of that, they serve as a form of SEO (Search Engine Optimisation) on Twitter.
In general, tweets that have hashtags get more engagement than those without. However, don’t just dump a bunch of hashtags and think that is enough. Think about the audience you want to reach. Choose hashtags that are relevant to your brand and will reach your target tweeps.
By all means, get creative. Create hashtags that are exclusive to your brand and use them constantly. This will give you a boost in brand awareness really quickly.
Visuals are crucial to the success of social media campaigns, and getting it right is non-negotiable. Tweets with pleasing images or videos get more likes, retweets and shares. You should try to always include some form of imagery in your tweets.
Take a look at this post from Wendy’s. It got a lot of attention because it’s funny and the content is shared in video-form.
Just remember to keep your visuals aligned with your brand’s tone and overall theme. If you’ve been authoritative and serious, suddenly sharing a silly meme will confuse your followers. Unless you’re going for a surprise tactic, stick to what you’ve been doing to create a feeling of consistency. Consistency goes a long way towards helping you grow Twitter followers.
Use Creative Retweeting and Tagging To Grow Twitter Followers
For optimum growth, you need to show followers that you are real – there are no bots involved in your account. There is nothing wrong with scheduled tweets, in fact, it’s recommended, but keep things organic.
With this in mind, don’t despair and think you need to constantly tweet out perfect posts. If plan wisely, you need only to tweet as much as your marketing strategy suggests. All you need to focus on is engaging with your followers and audience.
Retweet relevant posts and tag people or brands that complement you. Get out there and connect with your audience. Show them you’re human while also showing off with your service or merchandise.
Promote Beyond Twitter
If you really want to grow Twitter followers, you should not limit yourself to its platform alone. Social media branding is a method used by social media marketers to make use of all the available networks. By incorporating all of them into each other, brands achieve better reach.
Include a link to your other social networks. If you don’t have any, it’s time to broaden your horizon. Social media marketing takes place over a whole network and you should not stick to just one or two.
Show your audience that you’re on Twitter whenever you get the chance. Add links to your official site and any blogs of your brand/company as well.
Those are some of the best ways to get Twitter followers through planning and forward-thinking. By adding these suggestions to your social media marketing campaign, you’ll be boosting the effectiveness of your Twitter account.
Optimise Your Profile To Get More Followers On Twitter
It is believed that about 15% of tweets are actually bots. With that in mind, you need to make sure that no one can mistake your account for a bot. There are a few ways that you can do this. For one, you can have a photo that doesn’t look like just another account out there. Whether you use your logo or a photo of a person, it should be ‘real’. Avatars of pop culture icons are not suggested. Also, make sure that the photo is high-resolution.
If you’re curious about what people are saying about your brand, or if they’re talking about it at all, you can find out. Twitter has a feature that allows you to do advanced searches. It’s pretty basic but useful.
You can type in the niche you’re in, add your area or another relevant keyword and see if you’re showing up. If not, you can still use this feature to your advantage. You can find users who are interested in the products or services you offer. They’ll pop up in the search results.
Don’t be afraid to reach out to these users; help them to get what they’re looking for and your brand to grow Twitter followers.
Add Your Contacts
Most companies and brands don’t feel that they should add their contacts to Twitter. Put that shyness aside and use the people you know to gain a few new followers. It is likely that people who know you would not mind showing their support on social media.
See it as an easy way to spread the word about your brand among their friends as well. In addition, your account has a better chance of showing up as one of the suggestions under the ‘Who to Follow’ section if your contacts are synced.
Bonus Tips On How To Grow Twitter Followers
We’re feeling generous, so we’ll share a handful of extra suggestions to give you an even better advantage. Add these to the already useful guidance we’ve given to add some beef to your strategies.
Be A Follower
You should follow Twitter users but don’t do some randomly. Follow with intent and relevance. And don’t follow people hoping for them to follow you just to then unfollow them. That’s a cheap trick. Follow accounts you actually feel would be beneficial to your brand. Consider influencers in your industry. This is a good way to get started on pulling in social media influencers. Which brings us to the next point.
Social media influencers wield a lot of power these days and many of them have become celebrities in their own right. You want to get the attention of these influencers and have them to promote you. When done right, influencers can help you grow Twitter followers quite effectively. If you’re just starting out though, aim for micro-influencers to get you on the map first.
For now, Twitter’s verification process is on hold, but as soon as it’s back on track, you need to get your account verified. This is the best way for users to know that you have authority and influence in your industry. Check out our in-depth discussion on how to get verified on Twitter for more on this.
When thinking about what kind of tweets to share, opt to rather go for a quote than a retweet. Yes, retweeting your most popular content is a good idea, but it’s not always the best thing to do. You need to have as much fresh content as possible. In this case, rather go for a cool quote about anything relevant to your brand or niche. As always, be creative.
Do Not Buy Followers
Many people may think that Twitter users won’t notice that they’ve got fake followers, but they do. And they do not like it. Having fake followers makes you look fake and that is the last thing you want. Rather build up legit followers over time than deceiving people.
Show That You’re Human
This falls in with our tip on how to optimise your profile. If you can, use a human face for your brand or company. Granted, for many companies, using a logo is the best option. But if you can, and if you want to create a sense of trust, use a photo of a person as your profile picture. You can use the founder or a member of staff to be your ‘brand mascot’.
Give Your Twitter Account a Location
This is more applicable to companies or brands who are focused on a specific geographical location. However, that doesn’t mean that if you’re global you shouldn’t add your location. People want to know where you’re based. It lets them feel a little more connected to you.
Your Bio Matters
If you didn’t know this already, your Twitter bio is very important. Search engines index Twitter bios so you need to have a complete one. It could be many people’s first contact with your brand. Show off with everything that is awesome about your brand and company in your bio.
Have a Good Pinned Tweet
It’s a good idea to have your most popular tweet or latest promotion pinned. It will be the first thing people see when visiting your page. It could make or break if someone follows you, so make sure whatever you pin is of high quality.
There you have it – tips and advice on how to grow Twitter followers the organic way. Given all the knowledge you have, you can now take your social media marketing to the next level. Remember to be sincere, use lots of visuals and use your creative juices.