55 Best Digital Marketing Tools You Should Check out in 2023
Digital marketers are spoilt for choice when it comes to digital marketing tools that will ease their lives. These tools make planning, fine-tuning, and executing marketing strategies less complicated and more convenient. However, finding the right tools can be quite the task with so many options to choose from.
We’ve scoured the internet and found the best digital marketing tools that are easy to use and packed with features. You can use any of the options on our list and combine them to build a fantastic repertoire of marketing tools.
Whether you’re looking for social media management tools, email marketing tools, analytics tools, or something for search engine optimization, we’ve got you covered with the best digital marketing tools to check out in 2023.
Best Content Planning Tools
Our top choice, SocialPlanner, gives you all the tools you need, in one easy-to-use platform. With this digital marketing tool, you get access to a wide range of features. It is a planning tool that offers so much more.
The drag-and-drop calendar lets you schedule content and share it on every social media platform of your choice.
You can manage all your planned content with a user-friendly dashboard effortlessly and with ease. This tool not only saves you time, but helps ensure you are focused on what matters most- creating stunning content.
Content discovery is simplified, as SocialPlanner can search for popular content from all the big social media sites such as Twitter, Facebook, Pinterest, and Instagram.
Overall, the benefits and features you get from SocialPlanner make it a brilliant tool that all digital marketers should have.
Airtable is a digital marketing tool that allows users to centralize their content planning ideas. You can work with teams and share data, which makes project management a lot easier.
It also allows easy use of spreadsheets and attachments and links can be added to enhance the quality of your experience. With all its features aimed at making your planning process simpler, Airtable helps save time and increase productivity.
Tasks can be assigned, comments shared and marketing efforts streamlined with digital marketing tools like this. It is uncomplicated and can be used by anyone, even folks with no ‘tech-savvy’.
CoSchedule is a popular tool that has been around for quite a while. This digital marketing tool makes it straightforward to plan your strategies and enhance your marketing efforts. It is suitable for small and large businesses alike, with unique offerings for all.
You can schedule your content, arrange meeting times, and determine deadlines with just a few clicks. Many big companies like The Home Depot and Microsoft use CoSchedule for their content planning.
You can get started for free and then upgrade your plan as you see fit.
4. DYNO Mapper
Every digital marketing strategy needs great digital marketing tools that will make sure everything runs smoothly. DYNO Mapper can be of assistance throughout the planning and execution of your marketing plans.
In addition to helping generate content, this marketing tool also helps in fixing links on your website. As a result, your site is more user-friendly.
DYNO Mapper also integrates Google Analytics so you can have a better understanding of your audience. It is able to track keywords and help you improve your ranking. All your information is kept in one place for improved convenience.
This is one of the easiest to use digital marketing tools that will make your content planning a breeze. Because it’s a visual tool, ContentCal is great for all digital marketers, whether they’re professionals or just starting out.
You can plan your content with your team and publish it without jumping through a bunch of hoops. All your team’s planning can be seen in the Content Hub, where Post Previews and drafts are displayed.
A calendar helps ensure that everyone knows about relevant schedules and deadlines. Thanks to custom approvals, you have good control over the content that goes out.
Best Content Creation Tools
Not all digital marketers have the kind of artistic inspiration needed to create awesome visual content. That’s why tools like Visual.ly are so useful. With the help of this tool, your content marketing efforts will be more attractive.
Visual.ly pairs people who need content with those who create it, making it easy to find just what you’re looking for. It does ask a flat rate for every project type, such as videos, infographics, and e-books.
Presentations are one of these tasks that every digital marketer needs to accomplish at last once in their life. SlideModel is a platform that serves people who need to prepare presentations by providing a fast-growing catalog of templates that are very easy to edit in Microsoft PowerPoint (or Google Slides). Digital marketers can take advantage of the SlideModel content to prepare visually appealing presentations. Be it for presenting a digital marketing proposal to a potential client, the results of a digital marketing campaign, or to showcase a digital marketing portfolio. With ready-made templates from SlideModel, individuals can create presentations in record time and present content and data that is easy to understand by the audience. The platform is helpful for presentations and to prepare infographics, ebooks, and other kinds of graphic materials requiring appealing visual content, illustrations, and metaphors around business concepts.
Canva is a web-based design tool with many great features to help any project come to life. It’s also free but does offer premium content for which you pay a minimum fee.
You can use it to find and create unique images, posters, infographics, and more. Canva also has useful templates to help you make sure your images are the correct size for your social media platforms. (If you need some guidance on visuals on social media, we have a great image size guide you can check out)
GIFs are very popular forms of visual content — they’re fun and people love how they brighten up content and conversations.
Giphy lets you access and repurpose thousands of GIFs and share them on your social media accounts. GIFs can be used to showcase products, their features, and tutorials on how to use them.
If you ever run out of content ideas, quizzes are a great way to fill the gaps. You can create awesome quizzes that entertain your audience and serve a deeper purpose.
SurveyMonkey makes it easy to create a quiz that will gather information you can use to improve your customer service and marketing approach.
You can include your logo and brand theme for a more personalized experience.
Marketers looking for digital marketing tools that are focused on hashtags should give Hashtagify.me a look. It’s a free tool that comes with add-on features that you can buy.
Hashtagify.me lets you search for hashtags and then look at how popular it is and how it’s used. It’s really simplistic and easy to use. You just type in the hashtag you need information about and do a search.
Additionally, the tool will show you the top influencers connected to the hashtag as well as tweets that used it. You can also see any hashtags related to the one you searched. If you want to track influencers and get alerts for specific hashtags, the paid version lets you do so easily.
Best SEO Tools
If you’ve been in the digital marketing world for a while, chances are you’ve heard about SEMrush. It is one of the best marketing tools that help to keep marketers on top of their SEO game.
It offers simple and easy keyword research that will boost search rankings and track competitors. SEMrush allows you to pull your competitor’s backlinks and monitor how they rank. This makes it easy to determine how your content marketing compares to the plans of your competition.
You can get Moz in either Moz Pro or Moz Local. The pro option gives you classic SEO features. This includes tracking rankings and keeping content marketing campaigns informed while monitoring your link building.
With Moz Local, you can improve your local SEO listings, making it ideal if your business isn’t global.
You can also track your competitors with Moz Pro, which is why it is such a popular and admired SEO tool.
This is a web-based digital marketing tool that helps to improve the SEO of your website pages. With its guidance, you can improve your content to rank higher with all the right and relevant keywords.
SurferSEO compares your content against that of your competitors after analyzing more than 500 ranking factors.
It’s an effective and easy to use tool that will assist you in making your content stand out in the crowd.
Google Keyword Planner is a popular choice amongst digital marketing tools and allows for fantastic keyword research.
With this tool, you can analyze keywords and their search volumes to improve your SEO planning.
Google Keyword Planner is a great tool for small and big companies that want to improve their on-page SEO.
KWFinder is one of the best digital marketing tools for SEO-focused marketing. This tool helps you find long-tail keywords with lower competition levels. With KWFinder, you can find the best keywords for your content.
You can also use its analytics tools for reports on backlinks and related information. The Rank Tracker tool is just as useful — it will find out how you’re ranking and monitor your improvement.
KWFinder also gives you new ideas for keywords to help your website improve its overall ranking.
Best Blogging Tools
Respona is our #1 blogging tool, simply because – it’s an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind, be it for link building, digital PR, marketing, or even sales.
It’s integrated with Google’s search engine for streamlined prospecting, and pulls metrics like Domain Rating and Ahrefs Rank directly from Ahrefs.
An easy-to-use email finder is also included, making it extremely easy to find the right person’s contact information without having to rely on any other tools.
Respona’s intuitive interface guides you through every step of creating and launching your outreach campaigns, keeps track of your performance, and also the status of your conversations with each prospect.
The tool will be especially useful to link builders, as it was initially used to help Visme scale their link building outreach efforts, helping the website gain over 2 million organic visitors a month.
- Automated email outreach
- Great for prospecting and finding contact information
- Deep personalization
- Built-in analytics and reporting
Best Content Curation Tools
Another fantastic option, Buffer, is one of the most popular digital marketing tools and has been for many years. It’s the fastest way to share anything you’ve read. It’s as simple as downloading the Chrome extension (or app).
Buffer makes working as a team much easier and more effective. The marketing software offers a range of products that will help you find content that you want to share.
With simplistic RSS feeds, you can get content from your favorite blogs and post the content directly.
Ahrefs Content Explorer takes marketing automation to new levels. It lets you curate content based on what you want to achieve. Whether you want a strong backlink profile, social shares, or a lot of traffic, this digital marketing tool will help you out.
This is the ideal tool for digital marketers who are picky about the kind of content they want to share. You can narrow down your search with sorting options and filters. Additionally, you can also set a specific timeframe to find the latest trending content.
Digital marketers will love the ease of use of Feedly. It is very simple to use and takes content from all your favorite blog sources and puts them in one place. You can scroll through everything and find the content you need.
The tool also shares information about the content such as the number of shares it has so you can find the best-performing stuff.
This digital marketing tool helps with gaining insight into the different content you search for and its authors. It is one of the most popular tools you’ll find and is great for content marketing research.
Buzzsumo asks you to type in a keyword or domain and you’ll get a bunch of resources related to the articles or terms published by the domain. It’s like Google, but so much better for marketing purposes.
You can also see the number of shares a resource had and filter content by type. If you want to find quality content, Buzzsumo is one marketing tool you must have.
5. Anders Pink
Finding new content is made so much easier with Anders Pink. It curates content by going through millions of websites and creating ‘daily briefings’. These briefings can be refined with specific keywords that are relevant to your industry.
If you’re looking for marketing automation that helps every digital marketer focus on their work better, Anders Pink could be it.
It also gives you insight and lets users vote on the articles they like the most. Your marketing team can flag or comment on content and you’ll get notified.
Anders Pink also has analytics tools that will show you how your team is responding to articles. That way, you know which of the articles are most valuable to your brand. As a result, it’s one of the most valuable digital marketing tools you’ll find.
Best Email Marketing Tools
MailChimp is one of the biggest digital marketing tools in the email marketing category. Its users send billions of emails every year and successfully use its features.
One thing that stands out about MailChimp is that it has a ‘forever free’ plan, which makes it ideal for smaller companies. It’s perfect for bloggers, eCommerce companies, and just about any business that wants to make use of email marketing.
MailChimp comes with handy integrations for WordPress and Zapier.
HubSpot is well known for its inbound marketing software and CRM (Customer relationship management system). Now, it also offers top-class email marketing services.
This software is uncomplicated, has really impressive deliverability, and works well with other Hubspot products such as its CRM. It also works with a wide range of other digital marketing tools.
You can get started with a free plan that lets you send 2,000 emails a month and comes with a drag-and-drop email builder. There are also many templates to help you design the perfect email marketing campaign and content.
With Drip you have a versatile email marketing platform that offers many great features. One such feature is message personalization, which is essential in digital marketing. Making customers feel appreciated and special does a lot for brand loyalty.
Drip can integrate with other marketing-related platforms such as Shopify. You can create distinct emails with this tool and improve the quality and impact of your digital marketing campaigns.
With MailGenius you get a free email marketing tool that comes with a handy feature — possible triggers if your emails went to a spam folder. With this deliverability test, you can be sure that your message actually reaches your customers.
For brands and companies on a strict budget, this digital marketing tool is a great option that won’t cost a penny.
Any digital marketer looking for email marketing tools that aren’t overly complicated would love Constant Contact. It is fast becoming one of the most recommended of its kind in the world because it’s so user-friendly.
When using Constant Contact, you can manage your contacts, email templates, email lists, and even your marketing calendar with ease. You get unlimited emails as well — this is definitely one of the best tools to help you grow and finetune your marketing plans.
If you have the email address of a customer saved, it can be added to your email list with just a few clicks. The tracking and reporting, and built-in social media sharing tools make Constant Contact a brilliant digital marketing tool.
It also comes with awesome features such as drip campaigns, email automation, A/B testing, and surveys.
Best Affiliate Marketing Tools
First on our list of the best digital marketing tools for affiliate marketing is Affiliates. This is a full-featured WordPress plugin and is perfect for brands and companies that want a good affiliate marketing system.
With Affiliates, you can add new affiliates to your existing list quite easily. It’s easy to hook up with any membership or e-commerce that you use. Customisation is also made easy with this marketing tool.
OptinMonster is a great digital marketing tool to add to your list of must-haves. It is a comprehensive WordPress popup plugin and lead generation tool. Getting your customers to provide their email address isn’t as easy as asking, people value their privacy.
With digital marketing tools for email marketing like OptinMonster, it’s a little bit easier. Integration is also easy with OptinMonster, so you can grow your email marketing list while also earning money with affiliate marketing.
AdThrive is a marketing tool that is aimed at helping their clients make as much money as possible, even without AdSense. eCommerce companies should have more than one way of making money and having AdThrive makes it easier.
This isn’t an ad service but instead works hard to optimize your ads for the best possible performance. The team studies your analytics to understand what kind of ads will perform best on your website.
Indoleads is a premium affiliate marketing network for businesses who are serious about their ad revenue.
With Indoleads, marketers can conveniently contact important affiliates in the industries related to their companies. This tool is great for precise tracking and protection against fraud.
Affiliate marketing cannot be successful if you have no way to track the performance of your ads. Voluum is an ad tracking platform and has been designed specifically for affiliate marketers. This digital marketing tool helps you make the most of your affiliate ads.
Voluum is able to track all your campaigns and analyze relevant data for insights into performance. You can use Voluum to help optimise how successful your ads are.
It supports all formats of advertising, including pop ads, push notification ads, native ads, search ads, and more.
Best Customer Service Tools
If you want to keep your customers happy, you need to be available when they have questions or concerns. For that, you need superb digital marketing tools that are packed with customer service features, such as Olark. With a live chat feature, you can deal with anything your customers may need to keep them satisfied.
Customer satisfaction is very important and according to SuperOffice, more than 85% of customers would pay more for a better experience. Since your aim is to (or should be!) to gain customer loyalty, Olark’s live chat software is something you should definitely look at.
Most live chat software would limit control over branding, but Olark lets you customise your chatbox. This feature makes it stand out from the crowd.
Businesses looking for multi-channel chat support for their customers might find MobileMonkey to be perfect.
MobileMonkey is able to streamline your customer chat channels in a singular inbox — this makes for much easier monitoring. You will be able to see all conversations happening live on your website, Facebook, Instagram, text messages, and more.
The chatbot also offers 24/7 customer support to keep folks happy even when your customer service team isn’t available.
This digital marketing tool is completely aimed at helping you give your customers excellent support. It has a full suite of features that makes it easy and hassle-free.
With all your communication channels centralised, it’s much easier to respond to chats, emails, and phone calls. Zendesk can also integrate with Sprout, streamlining social customer efforts even more.
Hootsuite knows the importance of good social media support and this tool’s functionality goes beyond expectations, and that’s why it’s one of the best digital marketing tools of 2023.
The dashboard is amazing and you can easily customise it to suit your company. You can also share views with other team members, making the lives of your support team much less complicated.
Additionally, Hootsuite allows for keyword filtering so you can find topics relating to specific words, locations, and hashtags.
Sprout Social is one of those digital marketing tools that are packed with features but still uncomplicated and hassle-free. You can combine monitoring of social media networks, engagement, marketing tools, support, and sales for a killer customer service strategy.
Sprout Social is able to avoid disconnected communication between your teams and enhance the quality of their work. It makes your content marketing planning and execution a lot less stressful.
You get access to analytics tools to determine what strategies are working for you and which ones should be dropped.
This tool works with all the major social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Google+.
The Smart Inbox feature lets you look at messages in real-time, or check up on messages sent to all your various social accounts when you have time.
Best Video Hosting Tools
Digital marketing is about more than creating interesting copy and sharing cool images on social media. Video content has become crucial in the success of marketing strategies and should never be undervalued. YouTube is one of the biggest hosting platforms that will reach a wide audience.
With YouTUbe, there is no limit to bandwidth or data storage, and it’s easy to upload single videos that are up to 128GB big. On top of getting your video content in front of your audience (and more), you can also earn ad revenue.
Vimeo is great for companies that want the focus to be on their content with no distractions such as ads. More than 35 million customers are happy with Vimeo and it’s likely that you will be too.
Vimeo’s video player is great and overall the platform is for anyone who wants to create and share high-quality videos.
Facebook is the only platform that is close to YouTube in its audience size. If you need to reach a lot of people, you might want to consider Facebook for sharing your video content.
Although it’s more focused on messaging and social media content, Facebook is still a great way to share your videos with your audience. Just keep in mind that ads will automatically play on the videos.
Another video hosting site that could compete with YouTube is Dailymotion. With more than 300 million users, you know you’ll reach your audience, or at least part of it.
It’s easy to upload content to Dailymotion and the platform accepts all the main video formats such as MP4, MPEG4, AVI, WMV, and more. You can also make your content private if that’s something your company finds important.
Wistia combines the features of digital marketing tools with that of a video hosting website. It lets you upload your videos and embed them on your own website or on your landing pages, but there’s more on offer from this versatile tool.
With Wistia, you can also embed lead capture forms and add call-to-actions within the video player. It accepts all the most popular video formats and you don’t have to suffer through any ads. The embed player can be fully customised and the tool itself allows for custom branding.
Best Website Analytics Tools
It’s important that you have digital marketing tools that analyze how well your content and strategies are performing. Google Analytics is considered the gold standard for most websites and a great marketing tool to have.
With advanced analytics that looks at more than one aspect of your website, you will stay on top of everything you need to know. It’s able to identify your visitors, tell you how they move through the sales funnel and what they do on your website.
You can keep a closer eye on your landing pages and determine if they’re luring people in as they should.
If you’re looking for a marketing tool that will help you analyze traffic in real-time, Clicky is a good option. It is a tool that analyzes your website so you can easily track activity. The interface is also user-friendly.
Clicky helps websites to monitor online actions taking place at all times, including what’s happening on your landing pages. The data is presented in a very clear and easy-to-understand manner as well. This tool also tells you where your visitors came from.
Kissmetrics is an analytical toolset that will help you increase your conversions with great features. It is able to track visitors during their conversion journey and learn more about what works and what doesn’t.
You can adapt your marketing strategy according to what you learn through Kissmetrics and increase your website’s sales and income.
This is a digital marketing tool that is more advanced in the web analytics and evaluation that it performs. With the use of this tool, you will better understand the behaviour of your audience. As a result, you will be able to create a more targeted marketing campaign.
On top of web analytics, Finteza also offers a bot detector. This feature is able to recognise bad traffic. It can also identify potential hackers and scammers. You can customise conversion funnels and create funnels that are more personalised.
Finteza also offers detailed reports that go in-depth with information about your audience without invading their privacy.
Here you have one of the best free digital marketing tools for web analytics. It is completely open-source and comes with useful guides that will show you how to use its features.
Open Web Analytics is a tool that helps you keep track of your website visitors and analyse the relevant data.
The features on offer include real-time website traffic tracking and referrals. The page heatmaps lets you see just where on your website your visitors clicked. Having a tool like this will help you understand where to place a call-to-action button.
It is absolutely free so you never have to worry about a free trial running out. Open Web Analytics is ideal for marketers looking for a comprehensive website management tool.
Best Website Testing Tools
Website testing is important in the eCommerce industry and it’s crucial that you use a quality digital marketing tool for this purpose. Zephyr is considered one of the very best tools for web testing and offers end-to-end solutions.
This marketing tool gives you insights that will help your website perform better and faster without overwhelming you. It’s suitable for teams of all sizes and offers advanced analytics.
Digital marketers on the lookout for strong test case management and organised testing will appreciate TestCaseLab. It’s a high-quality marketing tool that lets you follow the testing activities.
Create test cases, categorize them and gather them in test plans. The tool comes with unlimited projects and users. It easily integrates with Jira, Redmine, and other similar tools.
This is one of the more popular cross-browser testing platforms and it boasts more than 30 000 happy users in the last year. With LambdaTest, you can easily perform automated web testing.
To help you get the best test coverage, LambdaTest is able to test on more than 2 000 real browsers.
This digital marketing tool offers open-source web automation and is very popular. It’s able to automate across many operating systems like Linux, Mac, and Windows.
Selenium is a bit more advanced than other tools as you can write test scripts for it in programming languages such as Python, C#, and Java.
Sematext Synthetics is one of those digital marketing tools that are simple but reliable and comes packed with features. It allows you to monitor many different metrics, including cross-platform performance.
It also lets you identify any issues that may pop up with third-party resources. The intuitive user-interface is yet another reason why this is one of the more popular tools for website testing.
You can set up various specific conditions that will trigger real-time alerts so you can know if something goes wrong with your website.
Getting started is quite simple and you can test out Sematext Synthetics with a 14-day free trial. Once you’ve seen what it can do for your website and how it saves you time and effort, you’ll likely not want to search for any other similar tools.
Best Social Media Tools
Social media management is another very important part of digital marketing and using the right tools is essential. Fortunately, there are many high-quality social media management tools such as Falcon to keep things straightforward.
With this tool, you can create posts on a collaborative content calendar for all social media platforms.
Falcon is able to integrate with Microsoft, Salesforce, and HubSpot for a streamlined experience.
Although Google Trends isn’t aimed at social media management exclusive, it is a great digital marketing tool. You can use it to find trending and interesting content and enhance your social media marketing strategy. There really is no platform like Google to tell you what’s trending.
It’s easy to do searches that are local or global and you can even change the time frame and category of your search. Google Trends will also show you other keywords that are associated with what you searched.
Later is a social media marketing platform that comes with some useful and easy-to-use features. The drag-and-drop calendar lets you plan out your upcoming posts and see what your social media feed will look like.
There is also a feature that allows you to track your analytics and determine the best times to post. It shows you what hashtags to use as well.
With the help of the Sysomos Heartbeat social media tool, you can find out what people are talking about on the various networks. It is equipped with a comprehensive range of social media management capabilities.
Although one of the most expensive options on our list of digital marketing tools, Sysomos has features that are intuitive and useful. You get targeted social media campaign data as well, for better understanding.
This is a platform with features you’d expect from great digital marketing tools meant to improve your marketing plans and execution. It helps you to find social media content that will add value to your social media posts. You can also use what your search on Quuu delivers to improve the visual quality of your blog posts.
Instead of wasting time manually trying to search for captivating images and content, you can let Quuu do it for you.
There are more than 500 categories to search from on this platform, including real estate, marketing, and more. You can choose the categories most related to your brand and Quuu will give you suggestions of content that help you create interesting posts.
Final Thoughts on The Best Digital Marketing Tools
There are many digital marketing tools that make it easy to manage your marketing strategies. Not all of them have the same purposes or features, but a combination of the right tools will streamline your efforts. It’s up to you to find the digital tools that are best suited to your brand and company. Once you do, you won’t look back and will enjoy better results and a lighter workload.
Although digital marketing can be challenging, if you use the tools discussed here, you’ll find it much easier and a lot less stressful.
And don’t forget: SocialPlanner is a fantastic tool that can streamline your digital marketing planning and make your life easier. Give it a try today!