{"id":818,"date":"2020-05-31T18:25:47","date_gmt":"2020-05-31T18:25:47","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=818"},"modified":"2023-02-19T13:21:21","modified_gmt":"2023-02-19T13:21:21","slug":"social-media-engagement","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/social-media-engagement\/","title":{"rendered":"Social Media Engagement – How To Get It Right (2023)"},"content":{"rendered":"

Social media engagement can be a tricky thing to master or even get right. If you don\u2019t have the right approach, you won\u2019t get the kind of engagement that is good for your business. That\u2019s why we will show you how to get it right. We will discuss what exactly social media engagement is and how the ways to increase yours.<\/span><\/p>\n

The social media marketing industry is growing ever-bigger with more and more companies making use of its benefits. <\/span>More than $89 billion<\/span><\/a> has been spent on social media advertising in 2019 alone. If you\u2019re not using it as part of your digital marketing strategy, what are you even doing?<\/span><\/p>\n

If you didn\u2019t know enough about social media marketing and engagement, stick around, we will show you the way.\u00a0<\/span><\/p>\n

Let\u2019s get right to it.<\/span><\/p>\n

What Is Social Media Engagement?<\/span><\/strong><\/h2>\n

In the shortest possible terms, social media engagement is when people interact with your brand on social media.<\/span><\/p>\n

This engagement can happen in many forms. You\u2019re most likely to see it in the form of comments, shares, follows, likes, retweets and click-throughs. Basically, any way that people are reacting to and interacting with your social media accounts like Facebook and Twitter is classified as social media engagement.<\/span><\/p>\n

This engagement is important to see how successful your social media marketing strategies are and if you\u2019re accomplishing your desired goals.<\/span>
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The point of social media is to be social but many brands and companies get it wrong. That\u2019s why their campaigns fail and they don\u2019t see the results they were hoping for.<\/span><\/p>\n

Usually, they take one of two approaches. Either they focus completely on themselves or they invite users to share in their social media experience.<\/span><\/p>\n

Which one do you think has the most success?<\/strong><\/span><\/h4>\n

Rather than having a one-sided dialogue about your brand on social media, you should be engaging with your audience. It\u2019s that simple. Of course, doing this takes many forms and can be done in various ways.<\/span><\/p>\n

No following wants to talk to a faceless brand, so show them your human side. They want real people to talk to and have real connections with. Good engagement will show your followers and audience that there are real people behind your brand. This will increase trust and brand loyalty.<\/span><\/p>\n

One way to really show your audience that you are open and ready for engagement is by answering questions and giving support. Nike, the well-known brand, actually has a whole Twitter account dedicated to customer support. This has boosted their social media engagement and loyalty.<\/span><\/p>\n

GoPro has more than 16 million Instagram followers, over 2 million Twitter followers and more than 10 million Facebook followers. Why? Because they know how to create value on their platforms. The brand is constantly interacting with customers and showing their human side.<\/span><\/p>\n

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