{"id":551,"date":"2020-05-11T09:37:06","date_gmt":"2020-05-11T09:37:06","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=551"},"modified":"2020-05-11T09:37:06","modified_gmt":"2020-05-11T09:37:06","slug":"marketing-plan-creating-a-strategy-that-will-reap-rewards","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/marketing-plan-creating-a-strategy-that-will-reap-rewards\/","title":{"rendered":"Marketing Plan – Creating A Strategy That Will Reap Rewards"},"content":{"rendered":"

Starting your marketing plan can be a daunting and exciting task – you are fired up and eager but where do you start? Well, that\u2019s why you\u2019re here. We will give you guidance and show you how to create a marketing strategy that will give you great results.<\/span><\/p>\n

You should tackle your marketing plan in a step-by-step fashion, ticking off your finished tasks as you move along your list. Use our guideline to create the perfect social media marketing campaign<\/a><\/span>\u00a0for your brand\/company.<\/p>\n

Marketing Plan Start – Decide On Social Platforms<\/span><\/h2>\n

You need to know exactly which social media networks you will be using. They are all very different and need different approaches. A strategy that will work miracles on one network may not work at all on another. There are certain practices and styles that apply to each network. Also, every social media network has its own audience. Do intensive research about the social media platforms that you will be incorporating into your marketing plan.<\/span><\/p>\n

It is not necessary for you to be active on all the social media networks at your disposal. Focus on the networks that matter to your audience and your brand. That way, you can create more quality content. Quality over quantity, always. Make sure that the networks you decide on will help achieve your goals.<\/span><\/p>\n

Here are a couple o<\/span>f things to consider when you choose which social platforms to use and which to avoid:<\/span><\/p>\n

Resources<\/strong><\/h3>\n

Do you have a team that works with you? What skills do you and your team have? Many social media networks are all about visuals, do you have the right resources to create high-quality visual content? Does your marketing plan consider the resources?<\/span><\/p>\n

Audience<\/strong><\/h3>\n

Do you already have an idea of your target audience? Where do they \u2018hang out\u2019? You need to know which social media platforms are the most used by your audience so you can easily reach them. For example, <\/span>67% of Instagram users are between the ages of 18 and 29<\/span><\/a>. LinkedIn, on the other hand, has <\/span>more than 60% users who are between 25 and 34<\/span><\/a>.<\/span><\/p>\n

Time<\/strong><\/h3>\n

How much time do you have to devote to a social network? You need to have at least one hour a day that you can spend on each network. That is if you want to achieve the best results. At least, this amount of time is necessary when you start out. After you\u2019ve got everything sorted and have a momentum going, you can use a tool such as SocialPlanner<\/a>. It can help you find great content and schedule when to share it, among other things.<\/span><\/p>\n

\"SocialPlanner
SocialPlanner is a really cool tool that makes your strategy more efficient.<\/figcaption><\/figure>\n

Marketing Plan – Second Phase<\/span><\/h2>\n

Once you have determined which social media platforms you will be incorporating into your marketing plan, you need to give them personality. You have to fill out your profiles completely to make sure all the information followers could ever need is there. You should have high-quality profile photos and they should be very similar on all platforms. If you\u2019re using your logo, be sure that the logo isn\u2019t cropped or stretched when used in the different sizes required for profile photos.<\/span><\/p>\n

Your cover photos need to be captivating and uniform – if you\u2019re using a certain theme, try to stick to that theme on all your social networks. Your bios should be informative and interesting. With completed profiles, you will show the world that your brand is professional and cohesive. This kind of approach should be taken in all aspects of your marketing plan.<\/span><\/p>\n

The language you use in your profiles is also very important. Use words that matter to your audience and don\u2019t be shy to use keywords. As long as you use them organically, of course. Your tone should be fresh and try not to use buzzwords – they can create the wrong impression or go \u2018out of style\u2019 really quickly. Above all, be approachable and likeable while maintaining a stylish and professional air.<\/span><\/p>\n

The Third Phase of Your Marketing Plan – Establishing Voice And Tone<\/span><\/h2>\n

Before you jump in and start creating content to share, you need to find the perfect tone and voice for your brand. You need to keep this similar across all platforms so users can more easily identify with your brand.<\/span><\/p>\n

It is suggested that at this point in your marketing plan, you spend time building marketing personas. Go into serious detail with this and get to know your customer base. There are some questions you can ask that will help you get this phase finished quicker.<\/span><\/p>\n

What kind of personality should your brand have? How should people perceive the company? What kind of relationship will your brand have with users? Will it serve as a friend, a teacher, a coach etc? How similar is your voice and tone to that of your competition? How can you stand out?<\/span><\/p>\n

Use adjectives to describe your brand and build a tone and voice around that. Remember: your \u2018voice\u2019 is your mission statement and your \u2018tone\u2019 is the implementation of that mission. Create a voice that will entertain and please your audience. Make them want to see more content and support your brand.<\/span><\/p>\n

Fourth Phase Of Your Marketing Plan – Posting Strategy<\/span><\/h2>\n

You have to be very active on social media to be seen – millions of people are using these platforms every day. Having a posting strategy will help you keep tabs on when and what you post. This way, you can be sure you\u2019re making the most of the platforms that you are using.<\/span><\/p>\n

How much you post and when you post depends on the social media platform in question. It isn\u2019t the same for all of them.<\/span><\/p>\n

\"Having
All good marketing plans make use of schedules to keep things organised.<\/figcaption><\/figure>\n

When To Post<\/strong><\/h3>\n

You should be posting when your target audience is online, so do your homework with this. With that said, we\u2019ll give you a basic guideline of when to post on which social media networks. We suggest that you experiment with the times and then check out the analytics on the platforms after a while. You\u2019ll be able to learn a lot from those results. Meanwhile, get started by posting at the following (Eastern) times:<\/span><\/p>\n