{"id":366,"date":"2020-05-03T10:08:35","date_gmt":"2020-05-03T10:08:35","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=366"},"modified":"2023-02-19T13:23:21","modified_gmt":"2023-02-19T13:23:21","slug":"influencer-marketing-guide","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/influencer-marketing-guide\/","title":{"rendered":"Influencer Marketing &#8211; A Helpful Guide For 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Influencer marketing is much more than just a buzzword &#8211; it has become a legit and established form of digital marketing. However, there are still many marketers who are not sure how to make use of this method of marketing. That\u2019s where we come in. We\u2019ll discuss what influencer marketing is and how you can use it to <a href=\"https:\/\/socialplanner.io\/blog\/successful-social-media-campaigns-that-really-crushed-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">enhance your marketing campaigns<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Influencer Marketing &#8211; What Is It?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This approach to promoting brands and goods is nothing new, it has been done for about 100 years. Brands used influential figures to get sales in many different ways. Perhaps the <a href=\"https:\/\/influencerdb.com\/blog\/brief-history-of-influencer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">most popular and famous influencer could be Santa Claus<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bearded and generous man we know today was invented by Coca-Cola and has been promoting many brands over the years. Brand mascots are also influencers who get people to buy their products.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BueEIMBAi4a\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BueEIMBAi4a\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BueEIMBAi4a\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Coca-Cola Santa Claus bruxelles fair october 2018  #CocaCola #santaclauscocacola #atlanta<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/ericoca77260\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Ericoca<\/a> (@ericoca77260) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-03-01T14:53:40+00:00\">Mar 1, 2019 at 6:53am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">In modern days, actual people are used as influencers and it has become a lucrative marketing strategy. Both brands and influencers benefit from working together. In fact, it is expected that the <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">influencer marketing industry will grow to approximately $9.7 billion<\/a> in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One example of a very successful influencer is Kylie Jenner. She\u2019s so popular that brands know having links to her will increase sales and brand awareness.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B5_F-NDnGy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B5_F-NDnGy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B5_F-NDnGy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">I just got these Frozen 2 Flying Fairies \ud83e\uddda\ud83c\udffb\u200d\u2642\ufe0f for Stormi from @WorldTechToys! Check out WorldTechToys.com for the best gifts this holiday season! #ad \ud83c\udf81<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/kyliejenner\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Kylie \ud83e\udd0d<\/a> (@kyliejenner) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-12-12T20:30:03+00:00\">Dec 12, 2019 at 12:30pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">In plain terms, influencer marketing sees influencers and brands and\/or companies form a partnership. The influencer will create content to promote the products or services of the company or brand. They will use their influence to convince their followers to buy or support the company. The company pays the influencer for their time and effort. These people are essentially salesmen or women in different niches or industries. Social media platforms are used by influencers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">So How Does Influencer Marketing Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An influencer will start by introducing a brand or service to their followers. This will be done by making use of the brand in question themselves. They\u2019ll explain why the brand is so great. Then, they\u2019ll continue promoting the brand by talking about it and perhaps giving away samples. A competition could also be part of the plan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way of marketing is seen as more authentic and organic. People tend to trust influencers and the brands\/companies they promote. A marketing campaign with an influencer can last anything between a few weeks and a few months.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Benefits of Influencer Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many reasons that using influencers for marketing has been shown so much love. It works Let\u2019s discuss why it works so well.<\/span><\/p>\n<h4><strong>Trust<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Advertisements done in the traditional way <\/span><a href=\"https:\/\/www.businessinsider.com\/the-biggest-lies-ever-told-by-major-advertisers-2012-11?IR=T\"><span style=\"font-weight: 400;\">has lost its credibility with people<\/span><\/a><span style=\"font-weight: 400;\">. Too many outlandish and untrue claims have been made with traditional marketing. In addition, people are a lot more savvy and won\u2019t just believe claims made in advertisements. Influencers depend on their followers for support, so they won\u2019t likely lie to them as easily as an ad would.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more established influencers have built a relationship with their followers &#8211; there is already a big sense of trust there. Their recommendations and views are respected. That means if an influencer is promoting your brand, people will see it as trustworthy.<\/span><\/p>\n<h4><strong>High-Quality Content<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Good content is the cornerstone of a social media marketing campaign. And influencers become influencers because they can create brilliant content. By making use of an influencer, even a micro-influencer, will help your brand build up some good and quality content.<\/span><\/p>\n<h4><strong>Brand Awareness<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Influencers are a superb way to introduce your brand to people who would otherwise never hear about. Of course, you have to make sure that the influencer is active in your niche, or there\u2019s no point to the partnership.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, it works to be a little random, such as a makeup artist or influencer being part of a holiday giveaway for a hotel. Still, makeup and hotels are linked by their luxurious appeal, so this partnership would work.<\/span><\/p>\n<h4><strong>High ROI<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The Return On Income that you can expect from roping in an influencer is actually very high. Investing in this marketing strategy pays off, and it doesn\u2019t cost as much as traditional marketing would.\u00a0<\/span><\/p>\n<h4><strong>It Works<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">About<\/span><a href=\"https:\/\/www.smartinsights.com\/online-pr\/influencer-marketing-effectiveness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> 80% of marketers have found influencer marketing to be a successful endeavour<\/span><\/a><span style=\"font-weight: 400;\">, which is impressive. If approached and executed correctly, this marketing method really does show positive results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you are aware of the benefits and what influencer marketing is, let\u2019s dive into how you can use it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identify Your Approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are different kinds of influencer marketing campaigns you could be using. Finding the best one for your brand will give you the highest chance of success. Here are examples of the two most popular types of campaigns at your disposal. Of course, there are many more and it is recommended that you do some additional research. The type of service or goods you are selling will make a difference in the approach you&#8217;ll take.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Giveaways And Competitions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Contests are a fun way to show off your goods to your potential customers. Everyone likes winning prizes and you could benefit greatly from a well-organised competition. You\u2019ll get to drive engagement and create buzz around your brand as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give away some of your more exclusive or expensive services or merchandise through an influencer or group of influencers. Your influencers could do unboxings and test out your stuff. They could then tell their fans how to win the item(s). You can even make the competition more interesting with a specific social media challenge. A lipstick brand could call on people to share selfies of them smiling and enter with a hashtag, for example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be creative and think outside the box. Competitions can create a lot of hype and you could reach a wide audience if you\u2019re interesting enough.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a good example by X-Ring Store:<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bm1Ol8fH2BI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bm1Ol8fH2BI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bm1Ol8fH2BI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">It\u2019s contest time again! Calling all #stfx students. We are giving away another $200 #xring deposit for when your time comes. You must follow,like and tag 3 friends to enter. Contest closes August 31st. Good luck! #stfxring #xringstore #stfxuniversity #xaverianfund #101 days<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/xringstore\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> X-Ring Store<\/a> (@xringstore) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-08-23T18:36:29+00:00\">Aug 23, 2018 at 11:36am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><span style=\"font-weight: 400;\">Discounts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By offering discount codes exclusively through your selected influencer, you create a sense of \u2018have to be part of it\u2019. People are attracted to what they can\u2019t have, so giving them a taste of something that only a few will have is a great marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to make use of discounts and influencers to create awareness of your brand. Brainstorm many ideas and ask the influencer for input. He or she may have useful experience and could enrich your plans and ideas.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Building An Influencer Marketing Strategy<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Goals and Key Performance Indicators<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To have a successful influencer marketing strategy, you need to be focused on your goals. When you know what you want to achieve, you\u2019ll get there faster and more efficiently. For this, you have to establish your Key Performance Indicators (KPIs) and goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your marketing strategy should have all the goals and KPIs laid out and planned so they can be monitored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They should look a little like this:<\/span><\/p>\n<h4><strong>Lead Generation<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You need sales and getting leads is the way to go about it. Get more leads and you\u2019ll see your customer base grow. This can be a bit tricky to track but having specific landing pages could help.<\/span><\/p>\n<h4><strong>Brand Awareness<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Your brand needs to be built online for social media and influencer marketing to work. Follower count, engagements, shares, hashtag uses, mentions and likes are a way to see how your brand awareness is doing.<\/span><\/p>\n<h4><strong>Attracting A New Audience<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The aim of marketing is to get more people interested in what you\u2019re selling. It\u2019s the same with digital marketing. You want your brand to be seen by new and fresh eyes. Influencers can help with this by making your brand more appealing and popular.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Get To Know The Influencer World<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To really make the most of influencer marketing, you need to know what you\u2019re dealing with. You also need to make sure that roping in an influencer is the best thing for your brand or company. Will it appeal to your audience? Will an influencer\u2019s influence carry enough weight and authority?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll want to have a good relationship with the influencer. Make sure that you\u2019re on the same page about goals and the marketing strategy. Together, you can meet your audience\u2019s needs and desires effectively.<\/span><\/p>\n<h4><strong>Expand Your Reach<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Most social media influencer marketing strategies are focused on and based on Instagram. However, that doesn\u2019t mean you\u2019re limited to this platform alone. You can go above and beyond what\u2019s to be gained here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t put all your eggs in one basket, even if the basket is big and popular. Explore other <a href=\"https:\/\/socialplanner.io\/blog\/social-media-channels-to-help-market-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media channels<\/a> and the potential they have to offer. <\/span><span style=\"font-weight: 400;\">Use your influencer marketing strategy on Twitter, Facebook, YouTube, Snapchat and Pinterest as well. With some tweaking, of course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best idea is to go wherever your audience is and benefit from the fact that influencers are on multiple platforms. This will give you more exposure and create greater brand awareness as well.<\/span><\/p>\n<h4><strong>Pay Fairly<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Influencers have been working hard to reach their levels of influence and power and deserve to be paid well. For a long time, influencers were not paid well. Fortunately, things have turned around for them in recent times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t make the mistake of underpaying the influencer(s) working with you. Budget accordingly and pay promptly. Make sure you and the influencer are in agreement about what will be done and how compensation will take place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some influencers will work for gifts or exclusive products while others prefer to receive a commission. It is also possible to pay a one-time or monthly fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, you can expect to pay <\/span><a href=\"https:\/\/www.webfx.com\/influencer-marketing-pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">anything between $1 000 and $1 000 000<\/span><\/a><span style=\"font-weight: 400;\">, depending on what the marketing strategy involves.<\/span><\/p>\n<h4><strong>Don\u2019t Forget Micro-Influencers<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Influencers can be expensive and not in the price range of a young or small company. In that case, you can still benefit from influencer marketing by making use of micro-influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Micro-influencers are not as big or popular as the \u2018big guys\u2019 but they still have influence and potential. Keep in mind that micro-influencers may not have the same results on your marketing strategy as the more \u2018elite\u2019 influencers would.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is a happy medium that you can find that might be ideal for most brands. An influencer with 1 000 followers will receive likes on their content about 8% of the time. In comparison, an influencer with 10 million followers would see likes only about 1.6% of the time. If you can, try and use an influencer that has between 10 000 and 100 000 followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later, you can consider working with a bigger influencer, if you can afford it. <\/span><span style=\"font-weight: 400;\">\u00a0As long as you focus on someone who has a loyal following in your industry or niche, you\u2019ll see good results.<\/span><\/p>\n<h4><strong>Use Tools To Connect With Influencers<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Finding the right influencer for you could be a difficult task and you should spend a lot of time on this part of your strategy. There are many influencers to choose from, but you have to be sure that your choice reflects your brand. There are actually tools you can use to narrow your search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buzzsumo is one such tool &#8211; it lets you search for influencers by topic. From there, you can analyse their followers and engagement numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a list of the influencers and make use of a tool such as Viole Norbert to get contact info about them. Once you\u2019ve decided on an influencer, or group of influencers, you can reach out to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to approach each influencer with sincerity and be transparent about what you hope to achieve by working with them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Final Thoughts on Influencer Marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you have all your ducks in a row and your strategy built around the influencer(s) of your choice has gone live, your work hasn\u2019t stopped. A good social media manager and marketer continues to expand on existing strategies. Incorporating user-generated content, polishing even the <a href=\"https:\/\/socialplanner.io\/blog\/social-media-channels-to-help-market-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">best social media marketing campaign<\/a> and constantly monitoring is called for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider using <a href=\"https:\/\/socialplanner.io\/blog\/socialplanner-why-you-need-a-social-media-calendar-and-scheduling-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">SocialPlanner<\/a> &#8211; a very useful tool for marketing. This social media scheduler will save you time, money and effort. You can find top-performing content, compose posts and share them whenever you want to, and it\u2019s all automated.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p>Planning and delivering a good marketing strategy is no walk in the park, but with the help of the right tools and some careful planning, you&#8217;ll do great. Give your strategy some weight with influencer marketing and enjoy the benefits of digital marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is much more than just a buzzword &#8211; it has become a legit and established form of digital marketing. However, there are still many marketers who are not sure how to make use of this method of marketing. That\u2019s where we come in. We\u2019ll discuss what influencer marketing is and how you can  &#8230;<\/p>\n","protected":false},"author":1,"featured_media":373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[971,2],"tags":[],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-social-media-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":2,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":27791,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions\/27791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/media\/373"}],"wp:attachment":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}