{"id":27414,"date":"2021-03-04T15:42:37","date_gmt":"2021-03-04T15:42:37","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=27414"},"modified":"2023-02-19T12:44:47","modified_gmt":"2023-02-19T12:44:47","slug":"digital-marketing-tools","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/digital-marketing-tools\/","title":{"rendered":"55 Best Digital Marketing Tools You Should Check out in 2023"},"content":{"rendered":"

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Digital marketers are spoilt for choice when it comes to digital marketing tools<\/strong> that will ease their lives. These tools make planning, fine-tuning, and executing marketing strategies less complicated and more convenient. However, finding the right tools can be quite the task with so many options to choose from.\u00a0<\/span><\/p>\n

We\u2019ve scoured the internet and found the best digital marketing tools<\/strong> that are easy to use and packed with features. You can use any of the options on our list and combine them to build a fantastic repertoire of marketing tools.\u00a0<\/span><\/p>\n

Whether you\u2019re looking for social media management tools, email marketing tools, analytics tools, or something for search engine optimization, we\u2019ve got you covered with the best digital marketing tools to check out in 2023.\u00a0<\/span><\/p>\n

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Best Content Planning Tools<\/strong><\/span><\/h2>\n

1. SocialPlanner<\/a>\u00a0<\/strong><\/span><\/h3>\n\"SocialPlanner\n

Our top choice, SocialPlanner, gives you all the tools you need, in one easy-to-use platform. With this digital marketing tool, you get access to a wide range of features. It is a planning tool that offers so much more.<\/span><\/p>\n

The drag-and-drop calendar lets you schedule content and share it on every social media platform of your choice.<\/span><\/p>\n

You can manage all your planned content with a user-friendly dashboard effortlessly and with ease. This tool not only saves you time, but helps ensure you are focused on what matters most- creating stunning content.<\/span><\/p>\n

Content discovery is simplified, as SocialPlanner can search for popular content from all the big social media sites such as Twitter, Facebook, Pinterest, and Instagram.\u00a0<\/span><\/p>\n

Overall, the benefits and features you get from SocialPlanner make it a brilliant tool that all digital marketers should have.<\/span><\/p>\n

2. Airtable<\/a><\/strong><\/span><\/h3>\n\"Digital\n

Airtable is a digital marketing tool that allows users to centralize their content planning ideas. You can work with teams and share data, which makes project management a lot easier.<\/span><\/p>\n

It also allows easy use of spreadsheets and attachments and links can be added to enhance the quality of your experience. With all its features aimed at making your planning process simpler, Airtable helps save time and increase productivity.<\/span><\/p>\n

Tasks can be assigned, comments shared and marketing efforts streamlined with digital marketing tools<\/strong> like this. It is uncomplicated and can be used by anyone, even folks with no \u2018tech-savvy\u2019.<\/span><\/p>\n

3. CoSchedule<\/a><\/strong><\/span><\/h3>\n\"One\n

CoSchedule is a popular tool that has been around for quite a while. This digital marketing tool makes it straightforward to plan your strategies and enhance your marketing efforts. It is suitable for small and large businesses alike, with unique offerings for all.<\/span><\/p>\n

You can schedule your content, arrange meeting times, and determine deadlines with just a few clicks. Many big companies like The Home Depot and Microsoft use CoSchedule for their content planning.<\/span><\/p>\n

You can get started for free and then upgrade your plan as you see fit.<\/span><\/p>\n

4.\u00a0 DYNO Mapper<\/a><\/strong><\/span><\/h3>\n\"DYNO\n

Every digital marketing strategy needs great digital marketing tools<\/strong> that will make sure everything runs smoothly. DYNO Mapper can be of assistance throughout the planning and execution of your marketing plans.<\/span><\/p>\n

In addition to helping generate content, this marketing tool also helps in fixing links on your website. As a result, your site is more user-friendly.\u00a0<\/span><\/p>\n

DYNO Mapper also integrates Google Analytics so you can have a better understanding of your audience. It is able to track keywords and help you improve your ranking. All your information is kept in one place for improved convenience.<\/span><\/p>\n

5. ContentCal<\/a><\/b><\/span><\/h3>\n\"As\n

This is one of the easiest to use digital marketing tools that will make your content planning a breeze. Because it\u2019s a visual tool, ContentCal is great for all digital marketers, whether they\u2019re professionals or just starting out.\u00a0<\/span><\/p>\n

You can plan your content with your team and publish it without jumping through a bunch of hoops. All your team\u2019s planning can be seen in the Content Hub, where Post Previews and drafts are displayed.<\/span><\/p>\n

A calendar helps ensure that everyone knows about relevant schedules and deadlines. Thanks to custom approvals, you have good control over the content that goes out.<\/span><\/p>\n

Best Content Creation Tools<\/b><\/span><\/h2>\n

1. Visual.ly<\/a><\/b><\/span><\/h3>\n\"Visual.ly\n

Not all digital marketers have the kind of artistic inspiration needed to create awesome visual content. That\u2019s why tools like Visual.ly are so useful. With the help of this tool, your content marketing efforts will be more attractive.<\/span><\/p>\n

Visual.ly pairs people who need content with those who create it, making it easy to find just what you\u2019re looking for. It does ask a flat rate for every project type, such as videos, infographics, and e-books.<\/span><\/p>\n

2. SlideModel<\/a><\/b><\/span><\/h3>\n\"SlideModel\"\n

Presentations are one of these tasks that every digital marketer needs to accomplish at last once in their life.\u00a0 SlideModel is a platform that serves people who need to prepare presentations by providing a fast-growing catalog of templates that are very easy to edit in Microsoft PowerPoint (or Google Slides). Digital marketers can take advantage of the SlideModel content to prepare visually appealing presentations.\u00a0 Be it for presenting a digital marketing proposal to a potential client, the results of a digital marketing campaign, or to showcase a digital marketing portfolio. With ready-made templates from SlideModel, individuals can create presentations in record time and present content and data that is easy to understand by the audience. The platform is helpful for presentations and to prepare infographics, ebooks, and other kinds of graphic materials requiring appealing visual content, illustrations, and metaphors around business concepts.<\/span><\/p>\n

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3. Canva<\/a><\/b><\/span><\/h3>\n\"Canva\"\n

Canva is a web-based design tool with many great features to help any project come to life. It\u2019s also free but does offer premium content for which you pay a minimum fee.<\/span><\/p>\n

You can use it to find and create unique images, posters, infographics, and more. Canva also has useful templates to help you make sure your images are the correct size for your social media platforms. (If you need some guidance on visuals on social media, we have a great image size guide you can check out)<\/span><\/p>\n

4. Giphy<\/a><\/b><\/span><\/h3>\n\"Giphy\n

GIFs are <\/span>very popular<\/a><\/strong> forms of visual content \u2014 they\u2019re fun and people love how they brighten up content and conversations.<\/span><\/p>\n

Giphy lets you access and repurpose thousands of GIFs and share them on your social media accounts. GIFs can be used to showcase products, their features, and tutorials on how to use them.<\/span><\/p>\n

5. SurveyMonkey<\/a><\/b><\/span><\/h3>\n\"SurveyMonkey\"\n

If you ever run out of content ideas, quizzes are a great way to fill the gaps. You can create awesome quizzes that entertain your audience and serve a deeper purpose.<\/span><\/p>\n

SurveyMonkey makes it easy to create a quiz that will gather information you can use to improve your customer service and marketing approach.<\/span><\/p>\n

You can include your logo and brand theme for a more personalized experience.\u00a0<\/span><\/p>\n

6. Hashtagify.me<\/a><\/b><\/span><\/h3>\n\"Hashtagify.me\"\n

Marketers looking for digital marketing tools that are focused on hashtags should give Hashtagify.me a look. It\u2019s a free tool that comes with add-on features that you can buy.\u00a0<\/span><\/p>\n

Hashtagify.me lets you search for hashtags and then look at how popular it is and how it\u2019s used. It\u2019s really simplistic and easy to use. You just type in the hashtag you need information about and do a search.<\/span><\/p>\n

Additionally, the tool will show you the top influencers connected to the hashtag as well as tweets that used it. You can also see any hashtags related to the one you searched. If you want to track influencers and get alerts for specific hashtags, the paid version lets you do so easily.<\/span><\/p>\n

Best SEO Tools<\/b><\/span><\/h2>\n

1. SEMRush<\/a><\/b><\/span><\/h3>\n\"SEMrush\"\n

If you\u2019ve been in the digital marketing world for a while, chances are you\u2019ve heard about SEMrush. It is one of the best marketing tools that help to keep marketers on top of their SEO game.<\/span><\/p>\n

It offers simple and easy keyword research that will boost search rankings and track competitors. SEMrush allows you to pull your competitor\u2019s backlinks and monitor how they rank. This makes it easy to determine how your content marketing compares to the plans of your competition.<\/span><\/p>\n

2. Moz<\/a><\/b><\/span><\/h3>\n\"Moz\n

You can get Moz in either Moz Pro or Moz Local. The pro option gives you classic SEO features. This includes tracking rankings and keeping content marketing campaigns informed while monitoring your link building.<\/span><\/p>\n

With Moz Local, you can improve your local SEO listings, making it ideal if your business isn\u2019t global.<\/span><\/p>\n

You can also track your competitors with Moz Pro, which is why it is such a popular and admired SEO tool.<\/span><\/p>\n

3. SurferSEO<\/a><\/b><\/span><\/h3>\n\"SurferSEO\n

This is a web-based digital marketing tool that helps to improve the SEO of your website pages. With its guidance, you can improve your content to rank higher with all the right and relevant keywords.<\/span><\/p>\n

SurferSEO compares your content against that of your competitors after analyzing more than 500 ranking factors.<\/span><\/p>\n

It\u2019s an effective and easy to use tool that will assist you in making your content stand out in the crowd.<\/span><\/p>\n

4. Google Keyword Planner<\/a><\/b><\/span><\/h3>\n\"Google\n

Google Keyword Planner is a popular choice amongst digital marketing tools<\/strong> and allows for fantastic keyword research.<\/span><\/p>\n

With this tool, you can analyze keywords and their search volumes to improve your SEO planning.<\/span><\/p>\n

Google Keyword Planner is a great tool for small and big companies that want to improve their on-page SEO.<\/span><\/p>\n

5. KWFinder<\/a><\/b><\/span><\/h3>\n\"KWFinder\"\n

KWFinder is one of the best digital marketing tools for SEO-focused marketing. This tool helps you find long-tail keywords with lower competition levels. With KWFinder, you can find the best keywords for your content.<\/span><\/p>\n

You can also use its analytics tools for reports on backlinks and related information. The Rank Tracker tool is just as useful \u2014 it will find out how you\u2019re ranking and monitor your improvement.<\/span><\/p>\n

KWFinder also gives you new ideas for keywords to help your website improve its overall ranking.<\/span><\/p>\n

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Best Blogging Tools<\/b><\/span><\/h2>\n

1. Respona<\/a><\/b><\/span><\/h3>\n\"Respona\"\n

Respona is our #1 blogging tool, simply because – it’s<\/span>\u00a0an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind, be it for link building, digital PR, marketing, or\u00a0<\/span>even sales.<\/span><\/p>\n

It\u2019s integrated with Google\u2019s search engine for streamlined prospecting, and pulls metrics like Domain Rating and Ahrefs Rank directly from Ahrefs.<\/span><\/p>\n

An easy-to-use email finder is also included, making it extremely easy to find the right person\u2019s contact information without having to rely on any other tools.<\/span><\/p>\n

Respona\u2019s intuitive interface guides you through every step of creating and launching your outreach campaigns, keeps track of your performance, and also the status of your conversations with each prospect.<\/span><\/p>\n

The tool will be especially useful to link builders, as it was initially used to help Visme scale their link building outreach efforts, helping the website gain over 2 million organic visitors a month.<\/span><\/p>\n