{"id":2733,"date":"2021-01-30T09:18:23","date_gmt":"2021-01-30T09:18:23","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=2733"},"modified":"2021-01-30T09:18:23","modified_gmt":"2021-01-30T09:18:23","slug":"how-to-get-followers-on-instagram","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/how-to-get-followers-on-instagram\/","title":{"rendered":"How to Get Followers on Instagram – Here’s What You Need To Do"},"content":{"rendered":"

Instagram has managed to remain one of the biggest social media platforms in the world over the past few years. In 2019, statistics showed that the number of adults using the platform grew with 2% and it stands steady at a <\/span>userbase of 1 billion<\/a><\/strong>. Knowing how to get followers on Instagram<\/strong> is important for brands, companies and individuals alike.<\/span><\/p>\n

It is also important to know exactly how to use Instagram<\/a><\/strong> so you can make the most of the popular social media platform. Here, we will focus more on gaining followers.<\/p>\n

If you can get just a fraction of that 1 billion to follow you, your account will be very successful. Making an income from Instagram<\/a><\/strong> will not seem like a far-fetched idea then.<\/span><\/p>\n

However, getting more than a few hundred followers is not as easy as it may sound. A lot of hard work and dedication is called for.<\/span><\/p>\n

And that\u2019s why this guide on how to get followers on Instagram<\/strong> will serve you well – we\u2019ll discuss all the actionable ways you can start getting more followers.<\/span><\/p>\n

Setting up a good strategy requires having as much knowledge as possible. For example, you should know that Instagram may not be the biggest social media site globally, but it is a dominant platform nonetheless.<\/span><\/p>\n

Based on this data, you can tell that Instagram is not going anywhere and you should definitely incorporate it into your social media marketing plan<\/a><\/strong>.<\/span><\/p>\n

\"Instagram
Statistics show that the use of Instagram is growing. (Source – sproutsocial.com)<\/figcaption><\/figure>\n

How Often Is Instagram Really Used?<\/span><\/strong><\/h2>\n

Since Instagram is one of the the biggest and baddest social media platform, you may wonder how much it\u2019s even used.<\/span><\/p>\n

The short answer is: a lot.<\/span><\/p>\n

More than half of Instagram users log into their account at least once a day. In fact, Instagram is the second most logged-in social media platform in the world. First place goes to Facebook.<\/span><\/p>\n

On average, more than 50 minutes of a user\u2019s day goes towards being on Instagram. This reflects the engagement potential of Instagram.<\/span><\/p>\n

Here’s a quick look at how much time Americans spend on Instagram:<\/p>\n

\"American
Americans seem to be fond of Instagram. (Source – sproutsocial.com)<\/figcaption><\/figure>\n

And here is a look at global engagement levels on Instagram:<\/p>\n

\"Interaction
Instagram engagement levels are impressive. (Source – hubspot.com)<\/figcaption><\/figure>\n

Engagement is good – it means content get a lot more interest and there\u2019s a lot more promise of sales and traffic drive.<\/span><\/p>\n

The use of this site has shown a lot of growth since 2013 and it is expected that this growth will continue at a steady pace.<\/span><\/p>\n

How to Get Followers on Instagram<\/span><\/strong><\/h2>\n

Let\u2019s get to the reason why you\u2019re here – how to get more Instagram followers.<\/span><\/p>\n

Profile and Bio<\/span><\/strong><\/h3>\n

First things first – you need to craft an interesting and compelling bio and profile for your account.<\/span><\/p>\n

You want to grab the attention of other Instagram users and the first place to do that is your profile.<\/span><\/p>\n

It has been found that about two-thirds of visits to Instagram business accounts are from non-followers. You need to make a good impression on them to convert them into new loyal Instagram followers.<\/span><\/p>\n

With a really good profile and bio, you can convince people to click on that follow button.<\/span><\/p>\n

Your bio won\u2019t be more than 150 characters so you have to really use what you\u2019re given. Let people know what kind of content they can expect from you.<\/span><\/p>\n

Look at the following examples of good bios, courtesy of <\/span>hootsuite.com<\/a><\/strong>. The bios are relevant and appropriate while being interesting.<\/span><\/p>\n

\"Barkshop
Barkshop’s bio is light-hearted and funny. It suits their brand. (Source – hootsuite.com)<\/figcaption><\/figure>\n
\"It's
This bio is more serious because of the kind of account it’s associated with. (Source – hootsuite.com)<\/figcaption><\/figure>\n

For business accounts, it is recommended that additional info about the company is shared in the profile. Contact information, type of business and location should be stated clearly.<\/span><\/p>\n

This way, no one will be confused about whether or not they\u2019ll want to follow the account.<\/span><\/p>\n

Plan Your Strategy<\/span><\/strong><\/h3>\n

Digital marketers know that it is important to have a well-thought-out strategy if they want to be successful.<\/span><\/p>\n

Have clear goals and plan around them. Focus on how to get followers on Instagram and work on that.<\/span><\/p>\n

However, having a big following is only one part of a successful account. You need to have a good strategy that factors in other important objectives as well.<\/span><\/p>\n

In the end, accomplishing these objectives will make your account more appealing and attract more followers. <\/span>For example, you may want to boost your product sales and drive traffic to your website through Instagram.<\/span><\/p>\n

Perhaps you want to increase your brand awareness as well. In the long run, your objectives will likely go hand-in-hand with getting more followers on Instagram.<\/span><\/p>\n

Establish Your Target Audience<\/span><\/strong><\/h3>\n
\"How
Knowing your target audience is a vital part of any marketing strategy.<\/figcaption><\/figure>\n

Knowing your audience ties in with having a good strategy. After all, you can\u2019t create content to lure in new followers if you don\u2019t know what they like.<\/span><\/p>\n

Target audience research is one of the basics of working on how to get followers on Instagram.<\/span><\/p>\n

You will need to know where your audience lives, what kind of work they do, how they use Instagram and how old they are.\u00a0<\/span><\/p>\n

When you know all you can about your audience, you can give them the kind of content they want to see. Your account will be one that they want to follow.<\/span><\/p>\n

Of course, there is much more to target audience<\/a><\/strong> research than just knowing their locations and age.\u00a0<\/span><\/p>\n

Consistency<\/span><\/strong><\/h3>\n

We believe that consistency is one of the keys to real success. When it comes to posting on Instagram, consistency can make the difference between a popular account and one that has only a dozen followers.<\/span><\/p>\n

In your quest to find out how to get followers on Instagram, you will notice that the accounts that succeed are the busy but consistent ones.<\/span><\/p>\n

When an Instagram account posts consistently, engagement from followers is higher. This means more people will see the account as one that is worth checking out.<\/span><\/p>\n

That can lead to more followers. Of course, the consistency \u2018rules\u2019 you have to follow is greatly influenced by your target audience.<\/span><\/p>\n

Do you see now why knowing your audience is so important?<\/span><\/p>\n

If your account is currently posting only once a week, you can boost your following up to 50% by just sharing one post a day.<\/span><\/p>\n

We recommend that you get into a regular flow that you and your Instagram followers will get used to. When you do, your followers will also see you as reliable and trustworthy.<\/span><\/p>\n

Also, <\/span>Instagram\u2019s algorithm<\/a><\/strong> loves an account that posts consistently. Your chances of getting content featured are higher if you\u2019re consistent.<\/span><\/p>\n

If you need fresh ideas on what to post, check out our <\/span>social media post ideas<\/strong><\/span><\/a> guide<\/span> for some inspiration.<\/span><\/p>\n

Brand Aesthetic and Story<\/span><\/strong><\/h3>\n

Your brand should have a consistent (that word again!) look and feel. There must be a clear personality that your audience can relate to.<\/span><\/p>\n

You need to show the world what your brand is and what you show them must stay the same.<\/span><\/p>\n

For example, if you\u2019re using a specific colour in your brand logo, consider using that colour in your posts.<\/span><\/p>\n

Create an aesthetic that can be associated with your brand. When someone sees your posts, they must know where it came from. This creates a good impression of your and your brand, which will grow your following.<\/span><\/p>\n

If you want to share content that isn\u2019t really part of your brand\u2019s look or personality, consider using Instagram Stories. (We\u2019ll talk more about that a bit later).<\/span><\/p>\n

A great example of this is GoPro\u2019s Instagram<\/a><\/strong>. If you look at their posts, it makes you want to pursue an active and adventurous life.\u00a0<\/span><\/p>\n

That\u2019s what GoPro is all about, and they inspire people to capture their magical moments with their products.<\/span><\/p>\n

\"GoPro\"
GoPro’s Instagram account is full of adventure.<\/figcaption><\/figure>\n

Post at Your Best Times<\/span><\/strong><\/h3>\n

When looking into how to get followers on Instagram, it is important to know when to post content.<\/span><\/p>\n

When you post at the right time, you will reach your audience and they will want to follow your account for more content.<\/span><\/p>\n

However, there isn\u2019t a universal time that will work best for your brand. It is something that depends on many different factors.<\/span><\/p>\n

When your target audience is online is one of the biggest factors you need to keep in mind when creating a new post.<\/span><\/p>\n

With that said, you can use the average best times to post and use it to build data analytics that you can study.<\/span><\/p>\n

You can post at these times for a while and then look at which times work for your brand and which don\u2019t.<\/span><\/p>\n

It has been found that, on average, the best time to share content on Instagram is between 2 pm and 3 pm Central Daylight Time \u200e(UTC -5).<\/span><\/p>\n

Of course, the day that you post on also makes a difference in how well your post will perform.<\/span><\/p>\n

Generally speaking, Thursdays are great for engagement, but not at 3 pm. You\u2019re better of posting at 5 am, 11 am and 4 pm.<\/span><\/p>\n

Here\u2019s a brief breakdown of the best times to post on Instagram, based on data provided by Sprout Social:<\/span><\/p>\n

These times are believed to result in the best engagement.<\/span><\/p>\n