Twitter hashtags<\/strong> are great for reach and impressions<\/a><\/strong> as well as engagement and brand awareness. You can\u2019t use Twitter without its hashtags.<\/span><\/p>\n It can be easy to get lost between all the options because the possibilities are basically infinite – if you can say it, you can hashtag it.<\/span><\/p>\n In this guide, we will look at how marketers and <\/span>content creators<\/a><\/strong> use Twitter hashtags<\/strong> and how they determine which ones are trending.<\/span><\/p>\n You\u2019ll also learn more about when to use hashtags and how you can create your own ones.<\/span><\/p>\n There was a time when the # symbol was just a pound sign or hash mark. It was used, but not nearly as much as it\u2019s used now. This simple symbol gained immense popularity when the social media platform Twitter<\/a><\/strong> was born.<\/span><\/p>\n It became a way to start conversations and link discussions. When a large group of people are talking about something, it\u2019s the hashtag that accompanies their tweets that will let the world in on what\u2019s being said.<\/span><\/p>\n Facebook and Instagram, as well as other social media platforms, are also using hashtags to promote posts and drive engagement and traffic.<\/span><\/p>\n Hashtags can be discovered by users of social media sites<\/a><\/strong> and stay up-to-date with what\u2019s trending.<\/span><\/p>\n The simple reason for the importance of this simplistic symbol is that it drives conversations. It involves a group of people in matters that are important to them and makes them feel part of a community.<\/span><\/p>\n As a result, social media users can find what interests them and if you\u2019re trying to promote to your target audience<\/a><\/strong>, they\u2019ll find you.<\/span><\/p>\n When a brand joins a trending hashtag conversation, more people will see the brand. The result is greater brand awareness and reach, making hashtags<\/span>\u00a0great marketing tools.<\/span><\/p>\n The biggest requirement for hashtags is possibly creative marketing. If you know how to talk to your audience and can incorporate Twitter hashtags<\/strong>, you\u2019ll notice a rise in your reach and following.<\/span><\/p>\n When you\u2019re looking to reach a specific audience, you can do so by using the right hashtags on Twitter.<\/span><\/p>\n If you want to know what was trending on Twitter to enhance your research and data analysis, check hashtag trends<\/a><\/strong>.<\/span><\/p>\n Brands that want to see if Twitter users are talking about them can find out with a quick and easy hashtag search.<\/span><\/p>\n The more people see your posts (thanks to Twitter hashtags<\/strong>), the more people will engage with you. Engagement can go up between 50% and 90% when using the right hashtags.<\/span><\/p>\n Hashtags are a great way to reach a relevant audience in a short amount of time and with little effort.<\/span><\/p>\n We\u2019ll take a look at situations when brands and companies can benefit from using hashtags on Twitter. Not only will making the most of these situations get you a like or two on your posts, but you\u2019ll also show that you\u2019re aware of trending topics<\/a><\/strong>.<\/span><\/p>\n There are many weekly trends and challenges to be found on the Twitter streets. In general, they are positive and happy feel-good trends like #MondayMotivation<\/a><\/strong>, #ThrowbackThursday<\/a><\/strong>, #FeelGoodFriday<\/a><\/strong> and similar phrases.<\/span><\/p>\n Sharing some industry advice or quoting an industry leader and adding one such trending hashtag is a good idea.<\/span><\/p>\n Twitter users are more likely to retweet and like fun and inspiring tweets than those filled with sales talk.<\/span><\/p>\n Look at this example by Camfed<\/a><\/strong> the non-profit organisation:<\/p>\n Every Friday between Aug 4 & Sep 15 is a #FeelGoodFriday<\/a>!<\/p>\n That's because #InspiredByMeghan<\/a> #InspiredByHarry<\/a> is still happening, and it's going strong \ud83d\udcaa\ud83c\udfff\ud83d\udca5<\/p>\n As of NOW, your generosity can support *41* young women through 1 year of vocational training! \ud83d\udc69\ud83c\udfff\u200d\ud83c\udf93https:\/\/t.co\/CCgoyFzEV5<\/a> pic.twitter.com\/s11T6BApQM<\/a><\/p>\n — CAMFED – Campaign for Female Education (@Camfed) August 14, 2020<\/a><\/p><\/blockquote>\nWhat Are Twitter Hashtags?<\/span><\/strong><\/h2>\n
![\"Twitter](\"https:\/\/socialplanner.io\/blog\/wp-content\/uploads\/2020\/08\/Hashtags-300x171.png\")
Why Do Twitter Hashtags Matter?<\/strong><\/span><\/h2>\n
When Should You Use Hashtags?<\/span><\/strong><\/h2>\n
Examples of When To Use Twitter Hashtags<\/span><\/strong><\/h2>\n
Popular Weekly Challenges and Trends<\/strong><\/span><\/h3>\n
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