{"id":1798,"date":"2020-07-30T11:43:37","date_gmt":"2020-07-30T11:43:37","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=1798"},"modified":"2020-10-22T23:46:22","modified_gmt":"2020-10-22T23:46:22","slug":"instagram-audit","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/instagram-audit\/","title":{"rendered":"How to do an Instagram Audit and What You Should Know"},"content":{"rendered":"

Instagram is one of the most popular social media platforms with millions of users all over the world. There are also millions of fake accounts on the platform for various reasons. With that said, you need to do an Instagram audit<\/strong> every now and then to make sure none of these fake accounts are associated with yours.<\/span><\/p>\n

Instagram doesn\u2019t like fake accounts and reacts strongly to them – deleting them and keeping a close eye on those linked to them.<\/span><\/p>\n

An Instagram audit<\/strong> is something that all users of the platform should do quite regularly. It is especially important for business accounts. An audit also helps to make sure that you\u2019re still on track with your marketing strategy.<\/span><\/p>\n

Why Is An Instagram Audit Important?<\/strong><\/span><\/h2>\n
\"Instagram
It is important to do Instagram audits at least once every 12 months.<\/figcaption><\/figure>\n

As a brand or business, you need your online activity to be aligned with your marketing goals.\u00a0<\/span><\/p>\n

When you run an Instagram audit of your Instagram profile and account, you will be looking at every aspect of your account. You will be able to identify any content that isn\u2019t good for your brand or is not performing as well as you\u2019d hoped.<\/span><\/p>\n

Sticking to your goals can be tough if you need to create content<\/a><\/strong> to post every day and it\u2019s easy to lose your way.<\/span><\/p>\n

With an audit, you can put your account back on track again.<\/span><\/p>\n

Also, you\u2019ll be able to spot ghost accounts that do nothing for your Instagram presence.<\/span><\/p>\n

An Instagram audit is like spring cleaning – an opportunity to get your account shining and achieving goals again.<\/span><\/p>\n

How To Get Started With An Instagram Audit<\/strong><\/span><\/h2>\n

Right, now that you know that you need to have an audit on Instagram as regularly as possible, let\u2019s discuss how to do it.<\/span><\/p>\n

There are several things you need to keep in mind when you are running an audit. Don\u2019t worry, we\u2019ll guide you so you can get the most out of your audit.<\/span><\/p>\n

Goals<\/strong><\/p>\n

In order to run an Instagram audit, you need to know exactly what your goals for your Instagram account are.<\/span><\/p>\n

Your goals should support the business goals that you have for your brand and complement them.<\/span><\/p>\n

How does your Instagram marketing fit into your overall marketing strategies? Is your account achieving those goals?<\/span><\/p>\n

Here are some examples of questions you should be asking:<\/strong><\/p>\n