{"id":142,"date":"2020-04-18T15:00:43","date_gmt":"2020-04-18T15:00:43","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=142"},"modified":"2020-07-15T10:36:37","modified_gmt":"2020-07-15T10:36:37","slug":"social-media-branding-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/social-media-branding-and-how-to-use-it\/","title":{"rendered":"Social Media Branding and How to Use It"},"content":{"rendered":"

Brands are more than logos and cover photos – they are associated with your company and affects how customers feel. Often, the true value of a brand is overlooked and its potential missed out upon. By having a consistent approach across social media, you can enhance your social media branding. This will improve the way your brand is perceived, increase popularity and boost sales.<\/span><\/p>\n

Brand consistency is very important but can be difficult to achieve, especially on social media. But, it\u2019s not impossible. You need to have the same tone in any ads you\u2019re using, your email marketing and on social media accounts. If you have a plan and keep to it consistently<\/a>, you should be just fine.<\/span><\/p>\n

In this guide, we\u2019ll get into how to use social media branding to your company\u2019s benefit. After reading everything we\u2019ve got to say, you will be on the right track to improve your brand presence.<\/span><\/p>\n

Have The Basics Covered<\/span><\/strong><\/h2>\n

Make sure that your company\u2019s logo, bio, handle, \u2018About\u2019 info and your colour palette are consistent. Consistency truly is key. When a customer sees your logo or the colour palette they should automatically associate it with your brand. When they notice your handle on social media, they should be able to connect it to your brand. All your social media accounts should have profiles that are similar. You can make little changes to be platform-appropriate, but the main theme should always be present.<\/span><\/p>\n

All the most popular brands have profile pictures and banners on their accounts and websites that are similar. If the \u2018Big Guys\u2019 are doing it, you should too. Best of all, this doesn\u2019t cost a thing, so you can make sure your basics are covered with no extra expenses.\u00a0<\/span><\/p>\n

To be certain you\u2019re on the right track, perform an audit of your social media accounts. Check that banners, bios, logos etc. are consistent. Also, keep an eye on the content you share – it should align with your brand\u2019s look and feel.<\/span><\/p>\n

After you have ensured that you\u2019ve got this basic consistency down, you can move on to more strategies. Just remember that most strategies are not \u2018do once\u2019 deals – as the world and consumers evolve, so should your marketing. This is especially true on social media.<\/span><\/p>\n

Enhance Visual Branding<\/span><\/strong><\/h2>\n

This is very important because people crave visual stimulation. We <\/span>process visuals 60,000 times faster than plain text<\/span><\/a>, which means visual content is more popular than text.<\/span><\/p>\n

If you want to cater to your audience – and you do – you have to make sure you give them pleasing visuals. And those visuals need to be used in such a way that it improves your social media branding.<\/span><\/p>\n

Some of the most important things to consider are consistent (that word again) fonts and colours. If you\u2019re sharing a video, the overlaying font must be familiar to the viewers. On your Instagram page, the colours or filters must be obviously linked to your brand\u2019s appearance. Over time, your followers and customers will become used to the graphics and visual tools you use. This creates great brand recognition, something that you should strive for.<\/span><\/p>\n

When creating Instagram stories, incorporate your brand\u2019s colours, logo, slogan and whatever else you can. Make sure that it\u2019s obvious that this story\/post comes from your brand. You can apply this thinking to all your social media accounts.<\/span><\/p>\n

To ensure that you get this right, it\u2019s a good idea to have a visual \u2018brand guide\u2019 that displays fonts and colours used by your brand. Specific typography and palettes are a great way to get started. Use graphic templates that can be used across all platforms. Make use of photos and videos that reflect your brand\u2019s look and feel. This will create a seamless feel when viewing all your content.<\/span><\/p>\n

Social Media Branding – Nike Just Does It<\/span><\/h3>\n

Nike is a great example – it has a logo and slogan known across the globe. When you see that familiar checkmark, you think \u2018Just do it\u2019. Of course, getting this level of brand recognition takes time and dedication. But you can do it, just keep at it.<\/span><\/p>\n

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\u201cWe\u2019re brothers, we shared the same room when we were kids. The fact that there were two future players in that same room who would be lucky to have great careers is remarkable.\u201d\u00a0– @marcgasol \u2800 \u201cIt is a lot of fun. We just feel so lucky, you know. That two brothers, doing what we love, at the level that we have achieved, it\u2019s very rare.\u201d – @paugasol \u2800 Pau and Marc Gasol first picked up a basketball in a small suburb of Barcelona, Sant Boi De Llobregat. From here they would start their journey to the NBA, FIBA World Championships and their ultimate goal \u2013 inspiring the next generation to live a healthier lifestyle. \u2800 Whether through the Gasol Foundation or Basquet Girona, the Gasol brothers know their legacy is bigger than basketball. \u2800 This is their Birthplace of Dreams. #justdoit<\/a><\/p>\n

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