{"id":1319,"date":"2020-06-24T10:12:55","date_gmt":"2020-06-24T10:12:55","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=1319"},"modified":"2023-02-19T13:15:21","modified_gmt":"2023-02-19T13:15:21","slug":"online-reputation-management","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/online-reputation-management\/","title":{"rendered":"Online Reputation Management – The Why And How (2023)"},"content":{"rendered":"

Online reputation management is something that all companies and brands should be concerned with. The way people see you is vital and can make or break your reputation. Any company that is doing digital marketing<\/a> and us<\/span>ing\u00a0social media platforms need to have a plan for reputation management.<\/p>\n

There are many ways to react to online reviews and comments without losing any professionality. That\u2019s what we will be discussing in this guide.<\/span><\/p>\n

What Exactly Is Your Online Reputation?<\/span><\/strong><\/h2>\n

How the world perceives your business is determined by your online reputation. We live in a digital age where almost all information is on the internet.\u00a0<\/span><\/p>\n

That includes information about companies and how they handle clients and conduct business.<\/span><\/p>\n

In most cases, it\u2019s reviews that influence your online reputation.<\/span><\/p>\n

More than 70% of customers won\u2019t support a business until they\u2019ve <\/span>read some reviews<\/span><\/a> about them.\u00a0<\/span><\/p>\n

So much faith is put in online reviews that some millennials trust them as much as they trust their family and friends.<\/span><\/p>\n

Ideally, you want to avoid negative reviews and have many glowing and positive reviews that promote your company. You need to manage reputation and appearance or risk having a negative online reputation.<\/span><\/p>\n

Just one negative review is enough to <\/span>chase away more than 30% of your website visitors<\/span><\/a> and result in them supporting another business. You don\u2019t want that.<\/span><\/p>\n

And that is where online reputation management comes in.<\/span><\/p>\n

What Is Online Reputation Management?<\/span><\/strong><\/h2>\n

In most basic terms, this kind of management is all about dealing with your online reputation. As the name suggests.<\/span><\/p>\n

There are many strategies and techniques that can help your business deal with harmful online reviews and content.\u00a0<\/span><\/p>\n

It is possible to push down negative content on Google search engine results by ranking your more positive content above it. <\/span><\/p>\n

Most people get to know your company from the top search results. That is why it is a good idea to have positive noticed first.<\/span><\/p>\n

But online reputation management is about more than managing how your content shows up on Google results.<\/span><\/p>\n

It is also about reacting to bad reviews and getting happy clients to leave good reviews. If there are good things to be said, you want your target audience to hear and see it.<\/span><\/p>\n

With almost half of all consumers requiring a brand\/company to have a four-star rating before they\u2019ll do business with them, the importance of good reputation management cannot be overlooked.<\/span><\/p>\n

Do online reputation management services work?<\/span><\/strong><\/h2>\n

There are options if you need to get a third party involved in helping you deal with negative search results or a bad reputation. You don’t have to despair\/<\/span><\/p>\n

Online reputation managers are there to help you react to the negativity in a positive way and get positive results.<\/span><\/p>\n

Once something has been said on the internet, it cannot be removed. But there are ways of making sure that no one finds out about the negative content.\u00a0<\/span><\/p>\n

Of course, if it is in the public\u2019s best interest to know about shady dealings or behaviour, that\u2019s a different matter.<\/span><\/p>\n

We\u2019re discussing reputation management that is in response to people leaving negative reviews and spreading bad news.<\/span><\/p>\n

Online reputation management services are not the same as public relations companies. Though the two have the same goals, their approach is different. <\/span>You could check out reputation management company such as <\/span>WebiMax or Gadook<\/span><\/a> if you want to rope in the help of a service.<\/span><\/p>\n

What is an example of online reputation management?<\/strong><\/span><\/h2>\n

There are many companies that know how to do great online reputation management, but few are as good as Nike.<\/span><\/p>\n

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Nike knows that their reputation is very important and deals with it as such.<\/figcaption><\/figure>\n

The popular athletic brand knows that engagement and empathy is the right way to go in dealing with your reputation.<\/span><\/p>\n

Nike is using social media to be bosses as customer service and reacting to any bad reviews or comments.\u00a0<\/span><\/p>\n

Their @TeamNike account is dedicated to responding to their customers\u2019 questions, complaints and feedback.<\/span><\/p>\n

This is a huge company with many different products and millions of customers. They\u2019ve learnt to handle them effectively and professionally – as you should.<\/span><\/p>\n

If any negative search results were to cast a shadow on the company, their social media accounts will act swiftly.<\/span><\/p>\n

What is the best online reputation management company?<\/span><\/strong><\/h2>\n

There are many companies who focus solely on managing online reputations. They have a capable online reputation manager or two who can help salvage a bad reputation.<\/span><\/p>\n

These companies offer peace of mind to many a business. Of course, not all of them are as good as they claim.<\/span><\/p>\n

We suggest you give the two we mentioned above (WebiMax and Gadook) a shot. Alternatively, you can take a look at <\/span>Podium<\/span><\/a> or <\/span>Reputation.com<\/span><\/a>. All of these reputation management services <\/span>come highly recommended by professionals<\/span><\/a> in the social media marketing world.<\/span><\/p>\n

Online Reputation Management: How To Do It<\/strong><\/span><\/h2>\n
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Getting those 5-star reviews is really important!<\/figcaption><\/figure>\n

Now we\u2019re getting to the interesting part – discussing how you can manage your online reputation.<\/span><\/p>\n

It won\u2019t always be easy, but it will always be necessary.<\/span><\/p>\n

You need to know what people are saying about you. And you need to respond to that.<\/span><\/p>\n

It is important that you respond to a positive review as much as you would a negative one. As we mentioned before, your audience needs to know that people are saying good things about your business.<\/span><\/p>\n

Transparency<\/strong><\/span><\/h3>\n

One of the most important business rules is \u2018be transparent\u2019. You must be open for criticism as well as positive feedback. Your brand reputation depends on it.<\/span><\/p>\n

What does it mean to be transparent?<\/span><\/p>\n

For a business, this means many things.\u00a0<\/span><\/p>\n