{"id":1128,"date":"2020-06-16T12:35:08","date_gmt":"2020-06-16T12:35:08","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=1128"},"modified":"2023-02-19T13:17:02","modified_gmt":"2023-02-19T13:17:02","slug":"colour-psychology-marketing","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/colour-psychology-marketing\/","title":{"rendered":"Colour Psychology Marketing – The Why And How (2023)"},"content":{"rendered":"

In content marketing<\/a>, it is essential to stand out and be noticed. To be successful in a competitive industry, you need to make the right moves and have the right look. That\u2019s where colour psychology marketing comes in. Use the right colour and your audience will be intrigued and interested.<\/span><\/p>\n

We\u2019ve all heard that colour can evoke emotions and create feelings on a subconscious level. Well, it\u2019s true. With the right colour psychology marketing strategy, you can be distinctive.<\/span><\/p>\n

When you use the right colours, your audience sees what you want them to and feels what you want them to. As a result, they will do what you want them to do – support your company. The colour tints and hues that you use affects your marketing strategy more than most people even realise.<\/span><\/p>\n

Colour psychology marketing plans are aware of all this and use it to the advantage of the brand. Having this knowledge is important because making poor colour choices will also have effects – negative ones.<\/span><\/p>\n

In this article, we will introduce you to the basics of colour psychology marketing and show you how to use it. Once you\u2019re done here you will be able to design your content with a new appreciation of colours.<\/span><\/p>\n

Ready? Let\u2019s get right into it!<\/strong><\/h3>\n

Colour Psychology Marketing In 2023<\/span><\/strong><\/h2>\n
\"Colour
Colour plays an important role in visual content.<\/figcaption><\/figure>\n

We will start off by looking at the basics of colour theory. Once you understand this, colour psychology marketing will make a lot more sense to you.<\/span><\/p>\n

Understanding colour isn\u2019t just meant for artists and graphic designers, it is something that any content marketer should know. No matter what you do, you will be using colour in your content.<\/span><\/p>\n

Primary Colours<\/strong><\/span><\/h3>\n

There are three colours that make all the other colours you can think of – red, blue and yellow. They are used to make secondary colours. There are, of course, exceptions when discussing primary colours.<\/span><\/p>\n

When you take into consideration light, your primary colours would be magenta, cyan and yellow. However, we\u2019ll keep things simple and stick to just red, blue and yellow. For a basic understanding of colour psychology marketing, you can get away with knowing only the basics.<\/span><\/p>\n

Secondary Colours<\/strong><\/span><\/h3>\n

The next set of colours are purple, green and orange – you make them by mixing your primary colours. Red mixed with blue make purple; blue mixed with yellow creates green and red mixed with yellow gives you orange.<\/span><\/p>\n

Tertiary Colours<\/strong><\/span><\/h3>\n

Now, you take your colours one step further and create colours that have two-word names such as red-orange and yellow-green. These are created by adding more of a primary colour to another primary colour, creating a dominance of that colour.<\/span><\/p>\n

\"Primary
The primary colours are the foundation of all colour.<\/figcaption><\/figure>\n

Pure Colour<\/strong><\/span><\/h3>\n

These are the before-mentioned colours without adding a third colour or white or black. They are pure and also called saturated. You\u2019ll notice that they are bright, cheerful and a bit intense. Toy manufacturers, daycares and summer clothing designers often use these colours.<\/span><\/p>\n

Tints<\/strong><\/span><\/h3>\n

You get tints when you add white to a pure colour and they are also known as pastel colours. They are pale and light when compared to a pure colour and there is none of the bright intensity.<\/span><\/p>\n

Shades<\/strong><\/span><\/h3>\n

These are almost the opposite of tints and are created when black is added to a pure colour. They are much darker and duller than the other colours.<\/span><\/p>\n

Tones<\/strong><\/span><\/h3>\n

You create colour tones when you add grey to a pure colour. Grey is made by mixing black and white together. A tone is usually called for when a colour is seen as too intense.<\/span><\/p>\n

There you have it – a completed colour wheel with the primary, secondary and tertiary colours as well as shades, tints and tones.<\/span><\/p>\n

Cool And Warm Colours<\/strong><\/span><\/h3>\n

You will sometimes hear a colour be described as \u2018warm\u2019 or \u2018cool\u2019. Cool colours are found on the left side of the colour wheel among the greens and blues. You\u2019ll find the warm colours on the other side among the reds and yellows.<\/span><\/p>\n

Now you have a basic understanding of the colour theory and the colour wheel. Now we can move on to learning even more about colour psychology marketing.<\/span><\/p>\n

Colour Psychology Marketing – Contrast<\/span><\/strong><\/h2>\n

When creating colourful and unique content, making use of contrast is very important. You have to use it correctly though, or you\u2019ll create beautiful content that isn\u2019t very easy on the eyes.<\/span><\/p>\n

What Is Contrast?<\/strong><\/span><\/h3>\n

This term describes how one colour stands apart from another colour. It is what helps to make images, objects and text be distinguished from the background. When we talk about high contrast, colours stand apart from each other and look good. When the opposite happens, it is called low contrast.<\/span><\/p>\n

It is not the difference in colour that creates contrast. To really see the contrast between two colours, make them grayscale and you\u2019ll see it more clearly. When colours are the same level of grey, they have the same tone. That means they will not have much contrast. For an in-depth discussion of colour contrast, <\/span>check out this guide<\/span><\/a>. There are also <\/span>tools that you can use<\/span><\/a> to determine the contrast between two colours.<\/span><\/p>\n

High And Low Contrast<\/strong><\/span><\/h3>\n

When creating your content, there is a place for contrast and important content should get the most attention. As such, you\u2019ll want to use high contrast for that content. Just be careful when using high contrast because it can be tiring on eyes after a while. <\/span><\/p>\n

For example, bright yellow or red text on a black background will make you squint. In general, you should go for dark on light and light on dark.<\/span><\/p>\n

Low contrast colours are often used by people who have more knowledge about colour psychology marketing. This gives content a much more beautiful appearance. However, beautiful doesn\u2019t necessarily mean easy to read.\u00a0<\/span><\/p>\n

You will have to find a balance between the tones, contrast and beauty of the content you create. Always keep in mind that people are going to have to be able to easily view and read your content. People who wear glasses or have trouble seeing colours might not appreciate the colours you choose.<\/span><\/p>\n

When you start creating your content, we suggest that you create a colour scheme that is attractive and easy to view. This may call for a bit of experimentation. <\/span>Which brings us to our next point…<\/span><\/p>\n

Colour Psychology Marketing – Selecting Colour Combinations<\/strong><\/span><\/h2>\n

You can use the colour wheel to help select great colour combinations for your content. It will be quite helpful when creating your infographics, call to action buttons<\/a> and any pop-ups you want to add.<\/span><\/p>\n

In general, people prefer simple combinations with only two or three colours. Use too many colours and your audience will be left feeling jarred and confused.<\/span><\/p>\n

Choosing those two or three colours can be a little difficult though. Let\u2019s look at how you can make the right choice.<\/span><\/p>\n

Complementary Colours<\/strong><\/span><\/h3>\n

In this case, we mean opposite colours rather than colours that are cute and complimented your hair. They are opposite each other on the colour wheel. This kind of colour psychology marketing helps make things stand out and is used by everyone, even sports teams. (Take a look at your favourite teams the next time you get a chance)<\/span><\/p>\n

Examples<\/span><\/h4>\n