{"id":111,"date":"2020-04-11T19:31:52","date_gmt":"2020-04-11T19:31:52","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=111"},"modified":"2022-03-17T10:25:03","modified_gmt":"2022-03-17T10:25:03","slug":"successful-social-media-campaigns-that-really-crushed-it","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/successful-social-media-campaigns-that-really-crushed-it\/","title":{"rendered":"Successful social media campaigns that really crushed it"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Successful social media campaigns are the best ways to get new customers and increase sales. It comprises a trusted marketing strategy and comes highly recommended. But this has to be done right or you won\u2019t get the kind of results you\u2019re hoping for. A <\/span><a href=\"https:\/\/www.experiencetheblog.com\/2014\/04\/what-if-everything-you-know-about.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">study found<\/span><\/a><span style=\"font-weight: 400;\"> that more than 80% of consumers have had a bad experience with social media marketing. So how do you nail it in such a way that everyone is happy and you get more sales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll be taking a look at a few successful social media campaigns that managed to achieve exactly what they set out to do. They earned loyal customers and boosted revenue by investing minimum money and using <a href=\"https:\/\/socialplanner.io\/blog\/7-easy-tips-to-create-a-successful-social-media-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">clever strategies<\/a>.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 36pt;\">What Do Successful Social Media Campaigns Entail?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few things that set the good campaigns apart from the bland, uninspired and failing campaigns. The main performance indicators for social media campaigns (which span over roughly 6 &#8211; 12 months) are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall fan growth<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per fan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Response times<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The main KPIs (<a href=\"https:\/\/www.impactbnd.com\/blog\/social-media-kpis\" target=\"_blank\" rel=\"noopener noreferrer\">key performance indicators<\/a>) for a social media management campaign are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fan growth<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per fan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Response times<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per conversion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per click<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through rate<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 36pt;\">Successful Social Media Campaigns Case Studies<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s take a look at just how these KPIs are used in real-life situations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span style=\"font-size: 24pt;\"><strong>Case Study 1: Natural Beauty Products<\/strong><\/span><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">(Source: <a href=\"https:\/\/www.lyfemarketing.com\/social-media-management-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.lyfemarketing.com\/social-media-management-case-study\/<\/a>)<br \/>\nWith a dedicated and creative social media campaign, this company was able to generate the following results in just 10 months.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">20 961 Instagram followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">25 468 Facebook fans &#8211; $0.16 per Facebook fan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 752 Twitter followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4,693 YouTube subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">263 052 Total engagements &#8211; $0.004 per engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">146 585 Video views &#8211; $.01 cost per view<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The exact target audience was reached for less than $1 on average. Of course, it was all done with very careful planning. The attention of possible clients had to be grabbed and a relationship built. This is where social media is perfectly suited to marketing that feels personal and real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategy behind this obviously successful social media campaign looked a little something like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitors and customers were researched<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth strategy was planned\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content was developed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follower strategy was created and implemented, along with content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Progress was measured and reported<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strategy was optimised<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A lot went on behind the scenes, of course, but this gives you an idea of the work that goes into social media campaigns that really work.<\/span><\/p>\n<h2><span style=\"font-size: 24pt;\"><strong>Case Study 2: Forever Diamonds<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">(Source:<a href=\"https:\/\/www.progressmediagroup.com\/social-media-management-case-study-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"> https:\/\/www.progressmediagroup.com\/social-media-management-case-study-2\/<\/a>)<br \/>\n(Possible Image source: https:\/\/pullimages-12495.kxcdn.com\/wp-content\/uploads\/2017\/05\/forever-diamonds.png)<br \/>\nBy implementing the tried-and-tested social media marketing methods that good marketers know work, this jewellery company achieved the following in a one year period:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">45 743 Total engagements &#8211; $0.03 per engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10 422 Facebook fans &#8211; $0.34 per Facebook fan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7 656 Instagram followers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Again, this was at an average cost of less than $1 dollar per fan. The same strategy was used for Forever Diamonds, and it clearly worked.<\/span><\/p>\n<h2><span style=\"font-size: 24pt;\"><strong>Case Study 3: Snow Company<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">(Source: <a href=\"https:\/\/www.lyfemarketing.com\/smb-seo-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.lyfemarketing.com\/smb-seo-results\/<\/a>)<br \/>\nThis automotive snow company was able to generate more than 98K in sales within a 5-month period. Social media marketing was influential in this result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what was achieved:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">49 377 Facebook fans &#8211; $0.19 per Facebook fan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2 826 Instagram followers\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1 718 Leads &#8211; $2 per lead<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">205 584 video views &#8211; $.001 per view<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">303 378 people engaged &#8211; $.01 per engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here, the average was once again less than $1 dollar per fan &#8211; the kind of results companies desire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these examples come from work done by <\/span><a href=\"https:\/\/www.lyfemarketing.com\/social-media-management-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">LYFE Marketing\u2019s case studies<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 36pt;\">What can be learnt from these successful social media campaigns?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social media management is vital to the successful growth of business regardless of their niche and location. If you can draw in new fans and followers, your <a href=\"https:\/\/blindseer.com.au\/articles\/how-to-improve-conversion-rate\/\" target=\"_blank\" rel=\"noopener\">conversion rates will increase<\/a> and your revenue will rise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many more campaigns that crushed it when it comes to social media marketing and boosted the overall success of the companies that used them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brief example is <\/span><a href=\"https:\/\/www.searchenginejournal.com\/facebook-marketing-roi-3-case-studies\/28254\/#close\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Rosehall Kennel<\/span><\/a><span style=\"font-weight: 400;\"> who racked up a very impressive 4400% ROI (Return On Investment). The company spent roughly $30 on Facebook to grow their fanbase. Then, they got their first puppy sale. Each puppy goes for $1 350 so they clearly earned a lot more than they had to spend to get that initial sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This clearly shows the <\/span><a href=\"https:\/\/socialplanner.io\/blog\/the-benefits-and-importance-of-social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">benefits and importance<\/span><\/a><span style=\"font-weight: 400;\"> of social media marketing. In 2019, about 2.95 billion people around the globe were using social media, a number that is projected to increase to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3.43 billion in 2023<\/span><\/a><span style=\"font-weight: 400;\">. If your company is not going to dive into this market by using smart social media marketing campaigns, you will be losing out on a lot of benefits and growth.<\/span><\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 36pt;\">Even More Successful Social Media Campaigns That Know What It\u2019s About<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, the best way to learn something is to see how others do it. There\u2019s nothing wrong with looking at the <a href=\"https:\/\/www.searchenginejournal.com\/2020-social-media-trends\/342851\/\" target=\"_blank\" rel=\"noopener noreferrer\">various strategies<\/a> of your competition to determine the best approaches. You can use the information and apply it to your company, with some tweaks of course. There isn\u2019t a broad solution that will work for everyone. Your campaign will be influenced by many factors such as target market, service offered etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s check out a few more social media campaigns (<a href=\"https:\/\/digitalmarketinginstitute.com\/en-gb\/blog\/5-successful-social-media-campaigns-you-can-learn-from\" target=\"_blank\" rel=\"noopener noreferrer\">courtesy of Digital Marketing Institute<\/a>) and how they helped companies to grow and thrive.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 36pt;\"><strong>Dacia<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dacia is a Renault subsidiary and a fast-growing European car brand. They offer functional cars with amazing value for price.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Aim<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of their social media campaign was to create more brand awareness and generate leads (people with interest in the company\/service).<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Did They Do?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dacia made use of Facebook\u2019s boosted posts to place ads for three of their models. Their focus was on mobile and desktop users and they used data from past activity. With lots of ad testing, they were able to maximise their advertisement impact.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Were The Results?<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6 point boost in purchase intent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">45% lower costs per lead<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">27 point increase in ad recall<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6 point improvement in brand favourability<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>What Can You Learn From This?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Ad Campaign on offer from Facebook can help create leads if applied correctly. It is a cost-effective way to increase brand favourability.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 36pt;\"><strong>TVibes<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a company with a unique service that they offer &#8211; they let customers make their own television channels using their own videos. They\u2019ve grown a lot since starting in 2014.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Aim<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">TVibes wanted to rope in loyal app users that are engaging. They wanted to encourage people to use their application for the storage of their mobile videos. They used Facebook to get more followers and sign-ups.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Did They Do?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company integrated Facebook into their app and made it easy for users to create accounts as well as login and explore. All this could easily, and conveniently, be done from Facebook. They also used mobile app install ads and determined their audiences on video ad reactions. This way, TVibes were able to make the most of their campaign.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Were The Results?<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">50% of new app installs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">20% higher Facebook engagement rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10% higher loyalty and conversion from installs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>What Can You Learn From This?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers and leads that were won through Facebook are a very effective way to get users to engage and stay loyal. Video ads are also an admired marketing strategy that can pull in many new customers. Make the most of Facebook&#8217;s tools on offer.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 36pt;\"><strong>Red Bull<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This brand needs no introduction, but that doesn\u2019t mean the company can relax when it comes to marketing. They know that being engaged is how they will remain relevant. They\u2019ve been around since 1987 and have been masters at marketing, which shows in their popularity.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Aim<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Red Bull wanted to create even more brand awareness and boost sales, in particular their uniquely tropical flavoured \u2018Summer Edition\u2019 drink. Their market was in Australia.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Did They Do?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Instagram, Red Bull shared a teaser shortly before summer. They got their audience focused on their cans\u2019 new look. They used the social media platform\u2019s filters for their videos and images to portray \u2018summer days\u2019. This meant they would be associated with the popular hashtag of the competition, #thissummer &#8211; a genius move.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Were The Results?<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1.2 million consumers were reached<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10 point boost in awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">9 point increase in favourability<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7 point decrease in the unconvinced market<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>What Can You Learn From This?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media sites truly offer a massive market that is ready to be tapped instantly. The power of Instagram was beautifully displayed here, and how it gets people to interact. But, you have to understand how people (especially your target market) use social media networks to make the most of them, which is what Red Bull did.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 36pt;\"><strong>Glu<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Glu Mobile is a popular smart-device game publisher. They\u2019ve been around since 2001 and their games are classics such as Zombie Defence and Deer Hunter. They cater to a broad audience and their games are compatible with many popular devices and systems.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Aim<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company wanted to maximise the game installations they receive for their (then) newest release, Diner Dash 2016. They also wanted to see if they could use Instagram to rope in new users.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Did They Do?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Glu tapped into Instagram\u2019s vast foodie users and teamed up with ReFUEL4. They made use of clever photo advertisements that show real chefs and some food items from the game. They called on people to install their game and it worked. By targeting the right audience, the company saw a boost in app installs. They also made use of Facebook\u2019s Ads Manager and Power Editor.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Were The Results?<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">800 000 impressions throughout the campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">39% increase since the Instagram campaign<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>What Can You Learn From This?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram offers a great way to reach new audiences and this can be done in the way this audience wants and likes it. By being creative but direct, this social media platform can create better brand awareness. If you have a visually strong campaign, it would be unwise to not make use of Instagram.<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong><span style=\"font-size: 36pt;\">Girl Scouts<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The Girl Scouts are a non-profit organisation in America that has existed for more than 100 years. They help young girls to discover their talents, strengths and passions. They are most popularly known for selling cookies, which fund the scouts and their activities in their communities.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Aim<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company knew that many customers had trouble finding Girl Scouts during Cookie Season. As a result, they wanted to create an app that would address this and then drive cookie sales as well as searches on their website.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Did They Do?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Girl Scout Cookie Finder mobile application was born to answer the need. They used an App Card in a clever Twitter App Install campaign. This allowed people to download and open the application in their Twitter account. Impressive conversions were the result.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What Were The Results?<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Over 19 500 Twitter-driven installations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>What Can You Learn From This?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter\u2019s App Cards (with added images) are a super way to show potential customers what an app offers. This will draw in more users and lead to more awareness and conversions. Many people were easily reached with the use of Twitter. It is easy to underestimate Twitter as a marketing tool, but you can use that to your advantage. While many companies see this network as a way teens and youngsters stay busy, you can tap its potential.<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong><span style=\"font-size: 36pt;\">Conclusion<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You have been shown many different but equally <a href=\"https:\/\/socialplanner.io\/blog\/social-media-marketing-tips-to-really-help-you-grow-your-business-in-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">successful social media campaigns<\/a> that were able to deliver great results. The campaigns you read about here show just how social media platforms are used to gain more customers. It also reflects effective ways to create brand awareness and lead to sales and growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, all campaigns have to be done right for the best end results, so having a partner that helps you is always a good idea. <\/span><a href=\"https:\/\/socialplanner.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SocialPlanner<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to get the most out of social media marketing strategies. You will get help in discovering content that your audience will love to read, share and talk about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will be able to find content from top social media sites such as Facebook, Instagram, Twitter, Pinterest and from your favourite sources, all in one place. With the help of SocialPlanner, you will grow your brand and drive targeted traffic by using intelligence gained from campaigns such as the ones discussed here.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successful social media campaigns are the best ways to get new customers and increase sales. It comprises a trusted marketing strategy and comes highly recommended. But this has to be done right or you won\u2019t get the kind of results you\u2019re hoping for. A study found that more than 80% of consumers have had a  &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[2,9],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-tips"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":1,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":27720,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions\/27720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/media\/1613"}],"wp:attachment":[{"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialplanner.io\/blog\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}