{"id":1079,"date":"2020-06-13T13:09:36","date_gmt":"2020-06-13T13:09:36","guid":{"rendered":"https:\/\/socialplanner.io\/blog\/?p=1079"},"modified":"2023-02-19T13:18:03","modified_gmt":"2023-02-19T13:18:03","slug":"blog-categories","status":"publish","type":"post","link":"https:\/\/socialplanner.io\/blog\/blog-categories\/","title":{"rendered":"Blog Categories – How To Get It Right In 2023"},"content":{"rendered":"

If you\u2019re interested in writing a blog, you\u2019re not the only one. In fact, you\u2019ll be adding to the already <\/span>more than 600 million blogs<\/span><\/a> floating around on the internet. You need to stand out. Especially if you want to promote your brand or business with your blog and a content marketing strategy. The benefits of content marketing<\/a> are amazing. In this article, we will discuss blog outline as well as blog categories – important if you want to write good blogs.<\/span><\/p>\n

\"Millions
You have a lot of competition so getting it right will make or break your success rate. (source: oberlo)<\/figcaption><\/figure>\n

Once you\u2019ve read our article, you will have a better understanding of how to create interesting blogs. You\u2019ll also know how to go about writing something that people will actually want to engage with. A proper blog outline is often neglected and we want to help you avoid this mistake.<\/span><\/p>\n

And don\u2019t forget that quality is preferred over quantity. Instead of writing 20 mediocre blogs, rather create 8 to 10 brilliant blogs. You\u2019ll reap many more rewards if your blogs are of the highest possible quality.<\/span><\/p>\n

\"When
Quality should never be neglected. (source: oberlo)<\/figcaption><\/figure>\n

Let\u2019s get right into the basics of getting blogging right in 2023 – a year when content marketing is still very relevant.<\/span><\/p>\n

Blog Categories – The Importance Of Knowing What To Write<\/span><\/strong><\/h2>\n

There are many different blog categories and the kind of blog you create will depend on what your goals are. Some of the categories crossover and intertwine with each other. Some blogs are even a combination of different types. What you choose is solely up to you.<\/span><\/p>\n

We suggest that you focus on one type to prevent confusing your readers and followers. Give them something that will be consistent and they\u2019ll love you for it.<\/span><\/p>\n

Personal Blog<\/strong><\/span><\/h3>\n

A personal blog is not only focused on one specific audience or topic. Instead, this kind of blogging sees writers share the things that interest them. It can be about their beliefs, politics, hobbies, daily life and so on. These blogs attract different people who have the same interests. In most cases, personal blogs are about sharing opinions, experience or knowledge with the world.<\/span><\/p>\n

Personal Brand Blog<\/strong><\/span><\/h3>\n

With this kind of blog, the focus is on the blogger, who is represented as a brand. Credibility is easier built with such a blog. The blogger will also establish him or herself as a thought-leader and someone with experience in their chosen niche. Often, these bloggers also offer their audience content that is downloadable, such as guides and e-books.<\/span><\/p>\n

Personal brand bloggers are all about building relationships with their audience. It is a successful approach when strong call to actions are used. Blogs that have ads and rely on affiliate sales will have to attract many people. If they\u2019re selling their own products they\u2019ll also want to attract a wide audience.<\/span><\/p>\n

Niche Blog<\/strong><\/span><\/h3>\n

This is one of the most popular blog categories and it focuses on a specific topic. Some of them can be very specific, such as \u2018flower arrangement at home\u2019. Many times, you will find that these blogs are created by people who are passionate about their hobbies. Companies also often use blogs to create relationships and engagement with their audiences.<\/span><\/p>\n

Popular topics for blogs include writing, food, animals, sports, business, news, finance, fitness, parenting, travel, fashion and DIY.<\/span><\/p>\n

Niche blogs can be monitored to keep an eye on monetisation opportunities and audience analytics. However, for the best results, you should create a blog focused on a niche that isn\u2019t over-saturated.<\/span><\/p>\n

Affiliate Blog<\/strong><\/span><\/h3>\n

These blogs are focused on products and are normally found in the form of tutorials and product reviews. People buy the products by clicking on the blog affiliate links.<\/span><\/p>\n

It is vital for this kind of blog to use keywords well. Products that sell well are necessary for the success of this blog. Email lists are a good way to get product lists to potential customers.<\/span><\/p>\n

Personal Services Blog<\/strong><\/span><\/h3>\n

Services offered are the main focus when it comes to content in these blog categories. They are ideal for local services such as dog-walking, babysitting, lawn care and junk removal and so on.\u00a0<\/span><\/p>\n

In addition to promoting services, such blogs can also earn money with affiliate links or advertisements. To be successful, the owners of these blogs have to reach their audience.<\/span><\/p>\n

Artist\u2019s Blog<\/strong><\/span><\/h3>\n

This is a very specific blog type and is all about promoting the work of an artist. It could focus on selling paintings, showing sculptures or promoting other skills such as photography and writing.\u00a0<\/span><\/p>\n

Musicians can also have their own blogs to share their talents with the world. The blogs normally show the artist\u2019s work, share advice and tutorials and more. For absolute success, the blogger must create a following for their art. It doesn\u2019t have to be a very big following, just a loyal one.<\/span><\/p>\n

\"Blog
An artist’s blog will usually be very visual and pleasing to view.<\/figcaption><\/figure>\n

Case Study Blogs<\/strong><\/span><\/h3>\n

Here you have a more experimental kind of blog that tries out new things to find out what is successful and what fails. They will try out different strategies, tools and techniques and then document the results. These results are shared with the audience to give them insights into their niches and industries.\u00a0<\/span><\/p>\n

You\u2019ll find useful guides that are aimed at the audience shared by these bloggers. Of all the blog categories, this one is the least focused on the creator. It\u2019s more about giving the audience quality information that they can use.<\/span><\/p>\n

Corporate Blog<\/strong><\/span><\/h3>\n

With this blog, the focus is on the business and its products or services. The aim is to promote traffic that will result in customers. The topics discussed by creators in these blog categories are selected to attract a specific audience.\u00a0<\/span><\/p>\n

The sales funnel is also an important driving force for these blogs. They want to get leads that will buy after visiting the blog. Email lists, enhanced landing pages, special offers and more are used when trying to attract the right audience.<\/span><\/p>\n

Repair Services Blog<\/strong><\/span><\/h3>\n

As with the personal services blog, the focus of repair services blogs is on…yes, the services offered. The kind of repair service that is on offer could vary from home repair to air cool repair etc. The goal here is to get hired for repairs.<\/span><\/p>\n

By using keywords to rank high enough in search results to be noticed is very important for creators in these blog categories. If they\u2019re not reaching their ideal audience, they\u2019re wasting their time.<\/span><\/p>\n

The Counter-Culture Blog<\/strong><\/span><\/h3>\n

This kind of blog is perhaps the most controversial of all. It uses the \u2018all attention is good attention\u2019 approach. The aim is to stand out by being rather polarizing. The titles of posts can feel and look like clickbait.<\/span><\/p>\n

To get this kind of blog right, you have to be careful and not be rude or dishonest. And your content should be interesting, if you rely on your headlines alone, you won\u2019t be able to keep your audience hooked.<\/span><\/p>\n

Guest Blogs<\/strong><\/span><\/h3>\n

Normally, guest blogs are written by people who are experts in their chosen industry or niche. This is not the same as hiring writers to create content for your blog. Instead, you\u2019re making use of someone with extensive knowledge who already has a loyal following.<\/span><\/p>\n

Using guest blogs is great for promoting your own blog while providing content that isn\u2019t something you\u2019re necessarily familiar with. If you can get bloggers that will bring their audience to your content, this kind of blogging will be a success. But your blog needs to be good enough for the experts to want to be associated with.<\/span><\/p>\n

Podcasts<\/strong><\/span><\/h3>\n

Of all the blog categories, this one is usually the most entertaining. You can use audio or videos when creating podcasts – it depends on what you\u2019re comfortable with. Often, these blogs will have a description of their podcasts, as well as a summary and transcript. Transcripts aren\u2019t always necessary.<\/span><\/p>\n

The kind of topics discussed in the podcasts is up to the creators. It can be about the latest news, movie discussions or history lessons.<\/span><\/p>\n

Want to learn more about Podcasts? Check out our guide on How to start a Podcast<\/a><\/strong>.<\/p>\n

There you have it – the most popular blog categories. There may be a few we missed, but these are the ones you\u2019ll find most commonly.<\/span><\/p>\n

Now that you have an idea of the kind of blog you want to create, let\u2019s look at how you will be creating that blog.<\/span><\/p>\n

Blog Outline – How To Create Something Awesome<\/span><\/strong><\/h2>\n
\"Blogging
To create something awesome you will have to run through many, many ideas.<\/figcaption><\/figure>\n

The worst thing you can do is start blogging without having a clear plan. It can be frustrating to sit down and plan when you\u2019ve got a million ideas on what you want to blog about. But that\u2019s exactly why you need to plan. You\u2019ll get lost if you don\u2019t, so examine the blog outline we share here. Use it to create all your blogs and you\u2019ll notice it makes your blogging more organised.<\/span><\/p>\n

We will show you in steps how to create the perfect blog outline for the best results.<\/span><\/p>\n

1. Main Header<\/strong><\/span><\/h3>\n

Google ranking will most likely be important to you and it favours posts that have a clear hierarchy. Your blog needs to have subpoints that are nested inside your main points. You should have the first header – which is H1 – at the start of your blog. Make sure that your focused keywords are in your first header.<\/span><\/p>\n

It is suggested that you also use your keywords in the H2 headers. But don\u2019t just copy your H1 heading. Change the wording of your headers but keep your important keywords.<\/span><\/p>\n

Ideally, you should have only one H2 in every post. It helps Google know what people will be reading when they view your post.<\/span><\/p>\n

2. Subheaders<\/span><\/h3>\n

Your post\u2019s main points should be in H3. If you can, have three of these in every post you create. It is recommended that you add your keywords to these headers as well if you can. But be careful. You do not want to stuff too many keywords into your post or it will feel spammy and unnatural. That kind of content will not entertain anyone and won\u2019t be appreciated.<\/span><\/p>\n

Consider numbering your subheaders – this gives you a better shot at being noticed positively by Google. You may want to get extra creative and be extra original with your subheaders but that is not recommended. Readers want to know exactly what\u2019s going on in a post and unexpected or cryptic, they might not like it.<\/span><\/p>\n

You should, however, add some colour to your subheaders. Depending on the topic and content you\u2019re creating, this could mean anything. How you do this will be greatly affected by you and what you want to give your audience. We suggest that you get someone else to review them so you know your post\u2019s direction is clear.<\/span><\/p>\n

3. Intro Draft<\/span><\/h3>\n

It would be best that you have your blog outline mapped out before you start giving your post flesh. Once that is done, you can write the intro draft. With the intro, you want to tease your readers with what\u2019s to come. It is a good idea to write a draft first because you don\u2019t yet have a solid idea of everything you\u2019ll be writing.<\/span><\/p>\n

Don\u2019t forget that your intro is one of the most important parts of your post. You need a strong start that will hook your readers. You want them to stick around for the whole thing, so getting your intro right is vital.<\/span><\/p>\n

In theory, a good intro has a hook, a transition and a thesis. You can read more about writing stellar intros in<\/span> this guide written by blog expert Neil Patel<\/span><\/a>.<\/span><\/p>\n

Here\u2019s a quick look at some of the ideas he shared:<\/span><\/h4>\n